Conversions are not always sales, micro conversions can include:
- Email sign ups
- Form fills
- Creating an account or registering
- Completing a survey
- An app or eBook download
The important point is that a conversion, whether a sale or not, goes a long way to driving revenue for your business in the future.
Our CRO experts can help you develop your website to convert more visitors into customers, increasing your ROI across all digital marketing channels and generating more sales.
"We gave ClickThrough the task of increasing the conversion rate of our central heating care page. The results have been impressive. As a consequence of their scientific and considered approach to conversion enhancement, a much higher amount of users are now coming through to our sign up process”.
Charlie Scott, marketing director, Home Energy Services
Why You Need Conversion Rate Optimisation
Often, the focus of digital marketing is to drive traffic to a website. However, once you have attracted your visitor you need to convert them, otherwise the budget spent on the website and generating traffic is lost. Considering how to increase conversion rate is vital to your success.
Here’s an example:
You are paying to send 2,000 visitors to your site a month. The average order value is £25.00. The conversion rate is 5%. Therefore, your gross profit is £2,500. If you increase your conversion rate by 1% your gross profit grows to £3,000, with no additional marketing costs. If you increase your conversion rate by 5% your gross profit doubles, to £5,000, again with no additional marketing costs. A small increase in your conversation rate can lead to a big increase in your profit.
Our Conversion Rate Optimisation Process
The aim of CRO is to make the user journey as easy and uncomplicated as possible alligned to your business objectives. As your CRO agency, we will help you remove the barriers to conversion your users maybe encountering. We will help your users navigate through your site and you will be rewarded with their business and, more importantly, their repeat business.
Our CRO experts will help you improve the user journey by identifying the pain points your users experience on your site. These can include problems with design, layout or content, or underlying technical issues.
CRO done right consists of doing research first, our dedicated conversion specialists will conduct comprehensive site and user research to build a picture of your website, its users and identify the problem areas. We work with a wide variety of CRO tools, including:
- VWO (Visual Website Optimizer)
- Hot Jar
- Crazy Egg
- Mouse Flow
- Google Analytics
- Usability Hub
Once we’ve analysed your site we will create a conversion plan aligned to your business objectives and marketing strategy. This plan then drives the optimisation and A-B testing strategy to improve your conversion rates.
Contact us today to find out how our Google Analytics Qualified CRO experts can help you improve conversion rates and drive more business online.