Introduction to AdWords Search, Remarketing and Display

Whether you are managing your own Google AdWords account or have an agency on board, this training course will help you feel more confident with your AdWords campaign and strategy.

Delivered by our team of paid search experts, this introductory course will bring you up to date with current paid search trends and help you structure your AdWords account to maximise on performance.

You will learn about:

  • Keyword research
  • Match types and negatives
  • The importance and impact of Quality Score
  • Choosing landing pages for your ads and keywords
  • Campaign settings
  • Creating attention-grabbing ad creatives
  • Account optimisation and bid management
  • Google Remarketing and Display
  • Setting targets and tracking goals

Advanced Management of AdWords Search, Remarketing and Display

Following on from the Introduction course, this Advanced Management training course will present a more strategic approach to AdWords account management, helping you develop advanced techniques for managing, analysing and reporting on your Google AdWords campaigns.

You will learn about:

  • Managing your campaigns to targets
  • Using data effectively
  • Using Google Analytics to influence your AdWords strategy
  • AdWords bidding strategies
  • Using AdWords Editor
  • Developing a mobile, desktop and tablet strategy
  • YouTube advertising
  • Advanced Google Display Network and remarketing strategy
  • Google Shopping feed management

Tailored Training Services and Mentoring

In addition to the above two AdWords training courses we can also offer bespoke training services to meet your paid search needs and tactics. Alternatively, our monthly Paid Search Assist and Mentor packages will provide you with access to expertise from our paid search specialists, who can guide you through their top tips on implementing and optimising a paid search campaign.

Find out more about our Adwords Training. Get in touch today!