What is Comparison Shopping Services (CSS)?

Last year Google were fined €2.4 billion by the European Commission for exclusively favouring their own shopping comparison service ahead of competitors. Comparison Shopping Services (CSS) can now place alternative adverts on Google Shopping at discounted rates.

How much does it cost and what can I save?

If you advertise on a CSS, you may save up to 20% on CPCs plus you may also qualify for an additional rebate of up to 30% of your shopping click costs.

CSS providers are then charging retailers a certain amount each month to access their platform. This is where we can help as we have assessed a range of providers for you. Should you sign with our preferred provider, we will cover this first month's cost* with no obligation, to help maximise the opportunity, plus we have negotiated an exclusive monthly ongoing cost of just £85/€95 when you go through us.

How do I set up CSS?

Our experts are on hand to assist you through this process. Depending on whether you want to a new Google Merchant Centre or retain your existing, we can set up the CSS with our Certified CSS Partner in as little as 24 hours*.

Contact us to find out more or book in time with one of our experts.

*T&Cs - ClickThrough will use our recommended CSS provider and cover the cost of the CSS fees for the first month only, for one domain. Following the first month the cost to your company will be £85/€95 (subject to change - dependent on exchange rate of €95 to £) - an exclusive rate only available to you when booked through ClickThrough using our preferred CSS provider. To cancel the free trial, notify us 7 days prior to the end of the trial. Set up will aim to be completed within 24 hours of a working day subject to you providing the information required to access your Google Merchant Centre/Google shopping feed.