Google Shopping Management
In the competitive e-commerce market place, the fight for visibility has never been more important.
ClickThrough’s team of e-commerce specialists has extensive expertise managing Google Shopping campaigns, from small retailers to large-scale accounts detailing thousands of products.
Working to best practice principals, we will ensure the right products are showing and make recommendations on feed titles, description and feed attribute usage. Combine this with an effective AdWords structure to ensure efficient budget allocation and product bid optimisation, and your Google Shopping management will deliver increased ROI and improved e-commerce sales.
Using Google Shopping to Drive In-Store
We understand the important of Google Shopping as a research tool to drive in-store sales. The evolution of mobile means that shoppers are checking out products while on the go. An optimised product listing ad (PLA) and local inventory ads can drive footfall and sales, as clients research price and availability before entering the store. Our e-commerce experts can optimise your shopping ads campaign to maximise conversions in store.
The benefits of feed management to optimise your Google Shopping account are many. Feed management includes:
- Automatic data extraction and manipulation
- Stock control
- Price management
- Links to PLAs (for driving in-store sales)
- Industry and competitor analysis
- Real-time data tracking
Working together, we review your feed on engagement and make recommendations on feed titles, description and feed attribute usage. We can advise on how to push local stock and stores, implement voucher codes and deliver more impactful product information. This will improve the customer experience. For the retailer, feed management enables you to manage stock more effectively leading to cost savings, as well as providing a clearer view of both online and store demand to drive sales opportunities.
For more information download our FREE white papers – The Best Practice Guide to AdWords Audit and Google Shopping & Product Listing Ads