Maximising results from a paid search campaign is an art
Our paid search experts have years of experience perfecting this, working with Google AdWords, Bing, remarketing, display and paid social.
Increase Sales with Paid Search Management
All of our paid search services start with a comprehensive review of your current paid search strategy. We then help you build the strategy, implementing actions to assist you in meeting your KPIs and budget. With our monthly services, we will constantly tweak, test and optimise your pay per click (PPC) campaigns to ensure they remain in line with Google and Bing best practices, and deliver the highest return from your advertising spend (ROAS).
AdWords Account Management
As a Google AdWords certified partner, we understand that every successful paid search campaign is backed by a well-researched and optimised list of keywords. We are experts in understanding the needs, wants and language of users. Using these touch points, we build out an extensive list of keywords.
From there, we build out your match types – exact, phrase, broad modified, broad and negative – to optimise when your adverts will appear. We will manage and optimise your ad texts, ad extensions, campaign settings, budgets and impression share, all based on best practice principals to maximise ROI and CPA. Throughout the year, we will support your seasonal promotions to help you maximise on business peaks and level traditionally quieter periods.
Bing Account Management
Bing accounts for more than 10% of the search engine market share and we at ClickThrough believe it warrants at least 10% of your paid search spend too.
Bing is a great way to expand audiences while keeping costs low, as it offers lower cost per click rates than Google. Once we have an effective AdWords campaign running we will work to build out these campaigns in Bing, providing you with the relevant reports and conversion tracking. Our research shows that, while Bing may attract a lot less traffic than Google, it attracts a more affluent browser, leading to higher order values.