Social Media Advertising
Paid advertising on social media is great for B2B and B2C campaigns. It talks directly to your customer and, when complemented with a strong content marketing and social media strategy, drives brand awareness and engagement.
Our paid social experts can help you to set up, maintain and monitor your social media advertising strategy, using best practice techniques and the latest technology to reach your users on a more personal level.
Facebook and instagram Advertising
Our team of social media advertising experts can help you target your Facebook and Instagram advertising based on location, age and interests, as well as layering in Remarketing. We will advise on how to combine your advertising strategy with relevant and engaging content on your own Facebook and Instagram pages, to further drive brand recognition and customer engagement:
- Page Like ads
- Post Engagement ads
- Event Response ads
- Canvas, Carousel and Slideshow ads
- Video ads
- Lead generation and offers ads
- Dynamic Product ads
We'll help with landing page optimisation, budget allocation and monitoring, and will set up Google Analytics tracking to provide you with real time results on all your campaigns.
Advertising on LinkedIn provides an opportunity to target industry leaders, thought leaders and next generation leaders.
Under our LinkedIn Ads Managed Service our team of PPC experts will deliver regular image, text ad, sponsored updates and direct sponsored content updates to maximise on click-through rate and visibility. We will continually refine your target audience in line with performance, and provide monthly reporting through the Google Analytics and LinkedIn interfaces.
Twitter Promoted Accounts & Tweets
Twitter is one of the world’s leading social media networks and should form part of your social media advertising strategy. It is an important tool for distributing content, providing support to existing customers and reaching out to new leads.
Our team of digital experts will:
- Define your audiences and @handle targets to grow followers
- Create tailored messages for your Twitter Ads
- Manage budget allocation and monitoring
- Set up Google Analytics tracking and reporting
- Maximise engagement by removing poor performing @handles
- Refresh your Promoted Accounts and Promoted Tweets regularly to maximise on click-through rate
- Reduce cost per follower/cost per engagement through bid optimisation