What is Web Design?

Design is something a lot of people can fall out about. It is fundamental to the web development process and we care very much about it. However, a clear definition of what design actually is, is a hard thing to come by.

To us, design is about usability, functionality and effective communication.

Traditionally, clients would come to us with a set of brand guidelines, an existing site and some printed materials or other digital communication, and they'd expect a full website design. Ultimately, we would be reliant on the highest paid person’s opinion (HIPPO). This is still common, but it is a mistake. See our blog post on Test, Evolve and Stop Listening to Hippos to find out why.

Modern website design has been shaped by the user, and in turn this has shaped the user's expectation of what a website should look like, and how it should work. There are standards that every website should adhere to, and when we undertake a web design project we are mindful of all of these things and more.

Our Web Design Process

Design is critical to any web build project, but so too are planning, scoping and research. Our unique 35-step web build approach means that we take everything into consideration to build a well-rounded website that works for you and your users.

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35 step web dev process

Once we are satisfied that we are aware of any challenges that may lie ahead, we can start to design your site. Our 10-point web design process includes:

Client briefing: You tell us what you need. We listen.
Proposal and budgets: We show you what we can do based on your budget, vision and KPIs.
Keyword ROI: We create our unique Keyword ROI database, which ties all keywords to potential conversions and ROI.
Conversion rate optimisation: We ensure the structure and layout of your site has conversion at its core. This will include A/B testing and website usability testing.
Content planning: We draft engaging, user-focussed content that supports the chosen keywords and conversion plans.
Look and feel: We develop wireframes and mock-up designs; you tell us what you like.
Site development: Once we’ve agreed on a site that works, we build it.
Testing: We ensure everything works as it should, so there are no problems when it comes to launch day.
Rollout: We handle the site launch to ensure everything goes smoothly.
Ongoing support: Once the site is up, we don’t stop working. If you have any questions about the site we’ve built, we’re happy to answer them for you.

User Focused Website Design

In order to gain a better understanding of your target market, we may conduct buyer persona analysis, competitor audit benchmarking, or conversion planning so that we can consider and prioritise what you expect from your users.

Before we begin on your website design, we like to install tracking scripts to see how your users interact with your current site. We look at your traffic and make judgements based upon their current behaviour on your site. All this informs our design process and allows us to consider the psychology of your users.

Evolutionary Website Design

We advocate an evolutionary, conversion-led web design process. We offer a responsive web design approach, which means that we can build your site so that its look and feel differs across various devices to accommodate the way usability changes from one device to another.

The internet is constantly evolving. As such, your website needs to constantly evolve too.

Want to learn more about our web design services? Contact us today to discover how our web designers can reinvigorate your online presence.