ClickThrough Assists in Red Nose Day’s AdWords Campaign

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Earlier this year ClickThrough Marketing were approached by Comic Relief who were looking for a suitable PPC agency to manage their paid search activity for Red Nose Day 2011, with the aim of delivering their Google Adwords campaign in order to get people across the country to do something funny for money and raise a huge amount of money for the charity.

As well as working with some of the biggest UK brands including Nectar and Peugeot, ClickThrough are experts in all areas of online marketing.

Phil Robinson, Managing Director of ClickThrough Marketing, said: “Comic Relief is one of the most well known charities in the UK and we are proud to have them as part of our portfolio of clients. We believe in their work as a charity and are confident that we have helped to increase the profile of Red Nose Day this year, helping them raise heaps of cash for poor and vulnerable people in the UK and Africa.”

Comic Relief’s objectives for the project were to both increase awareness of the projects they fund, as well as encouraging more people to get involved in fundraising up and down the country. ClickThrough Marketing were instrumental in facilitating the submission, approval and implementation of free search engine advertising.

Laura James, Senior Digital Marketing Executive from Comic Relief said: “This year, we were really focused not only on getting traffic to our website, but converting that into fundraising and donations. We’re really pleased to have worked with ClickThrough, whose expertise, enthusiasm and close management helped us maximise our campaign.”

Comic Relief supports some of the poorest and most disadvantaged people in the UK and around the world.

Notes to Editors:

Further Contact

Lauren Myatt, PR Manager
Telephone: 01543 410 014

About ClickThrough Marketing

ClickThrough Marketing ( is a search and internet marketing agency specialising in conversion optimisation. Since 2004 we have helped our clients in the UK, USA and Europe reach new customers, using our proven, ethical search marketing know-how. We pride ourselves on giving honest, actionable advice. Whether you are thinking of changing your search or digital marketing agency, or just looking to improve your online conversion rate, our team of search conversion experts can help.

About Comic Relief

Comic Relief was launched on Christmas Day in 1985, live on BBC One. At that time, a devastating famine was crippling Ethiopia and something had to be done. That something was Comic Relief. The idea was simple – Comic Relief would make the public laugh while they raised money to help people in desperate need. Before too long, Red Nose Day was created and the first ever event in 1988 raised a staggering £15m. To date, twelve Red Nose Days have raised more than £500m. That money has helped, and is helping, to support people and communities in dire need both in the UK and Africa.

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