Internet marketing firm ClickThrough Marketing has invested in six new members of staff to boost its SEO, PPC and content expertise in 2013.
The company now has three NCTJ-qualified journalists in its in-house content team – unlike those agencies which outsource content writing to unknown freelancers, ClickThrough has invested in fully-qualified writers to create top-quality online content for clients.
The team, led by double-award winning senior reporter Ali Harris, will produce quality online PR, on-page content, news and blogs, as the SEO industry begins to shift its focus away from technical SEO and into the more traditional realms of content marketing.
Jack Adams (BA Hons – Journalism) joined the team this summer, whilst Martin Boonham is the newest recruit, joining on October 22, after successfully making it through ClickThrough’s first-ever Graduate Recruitment Day.
The event saw almost 60 post-graduates from around the Midlands tackle a series of tests in Lichfield, with only the very best making the final cut. Martin, 29, holds a Masters in journalism and has extensive writing experience.
As well as boosting its content expertise, ClickThrough has created new roles across all areas of the company following several major client wins.
SEO expert Jade Coleman has been hired to bolster ClickThrough Marketing’s SEO (search engine optimisation) team. She will manage client accounts and implement linkbuilding strategies to boost search engine rankings.
Jade has experience in multiple areas of Internet marketing, including copywriting, SEO and site builds. She joined the team at the start of October.
The ClickThrough PPC (pay per click) team has also welcomed new recruits. Lisa Butterworth, PPC account executive, and Ian Boyden, senior PPC account executive, joined in September and October respectively.
They will work to optimise paid search campaigns and manage budgets to ensure clients get the most conversions and return on investment for their money.
Michael Movassaghi will fill the newly-created position of digital sales executive, assisting online marketing expert Phil Robinson, commercial director of ClickThrough, in securing new business for the Internet marketing company.
Phil Robinson said: "This year has been marked by a series of business-wide successes, and we have big plans to build on this in 2013.
"As ever, our focus is on providing effective and innovative Internet marketing strategies, and industry-leading new technology for our clients.
"These new roles will allow us to continue offering a top-quality service focussing on results, and gives us room to implement bigger and better strategies as we move into the new year.
"We've been very stringent in our recruitment process, and we’re sure our six new members of staff will be more than capable of helping us fulfil these ambitions. They’ll fit in perfectly at ClickThrough."
ClickThrough is currently rated as one of the best linkbuilding and reputation management companies globally by TopSEOs.com, and, with new product launches planned for the new year, including online PR, PPC competitor analysis and SEO MaxRank, is hoping to cement its position as a leading provider of online marketing services.
Notes to editors:
For more information, please contact: Oliver Pyper, online copywriter, ClickThrough Marketing.
Telephone: +44 (0)1543 410 014