Phone Call Tracking Add-on For Google Analytics Launched

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London, UK - 26th August 2009

ClickThrough Marketing ( one of the UK's fast-growing internet & search engine marketing companies, have today announced the launch of a module add-on for Google Analytics that allows you to track phone call conversions from any source including Pay Per Click, natural rankings, forums, banners, affiliates or any online advertising channel.

Launched as a free service to current clients, the system allows marketers’ to track phone call made on your website and display them in Google Analytics as a conversion alongside other conversions like sales, enquiry forms and email subscribes.  This means you are able to easily track the true ROI of all your online marketing channels and make informed decisions based on the real Cost Per Acquisition each campaign is delivering.

Phil Robinson, Founder of ClickThrough, "We’ve been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points.  Key benefits are that we are able to improve the efficiency & effectiveness of our clients PPC and other online marketing activities."

The call tracking module has a number of rich features including showing the geographical location of callers, free call queuing, missed call alerts via Email/SMS, free voice mail and customised messaging.

Grant Hardy,  MD of Liquid11 an advanced phone and SMS service provider in the UK, who developed the call tracking application in conjunction with ClickThrough said, "We followed Clickthrough Marketing’s direction as to what an advanced call tracking application would need to do for its users and how it could be implemented quickly. We are confident that at this point in time our application is the most effective product available to accurately track your phone call from you web pages or web site. We feel that this is the missing link for many companies, allowing them complete tracking for all aspects of their on line business".

ClickThrough Marketing, based in London and Lichfield, is an ethical search engine optimisation (SEO) and internet marketing agency providing a fully managed online marketing service, delivering effective search engine marketing and Pay Per Click services to high profile brands.


Lindsey Annison, Web PR Manager, ClickThrough Marketing
Telephone: +44 (0)845 057 3349

About ClickThrough

We are an Online Marketing Agency specialising in driving traffic, enquiries and sales.  Our services include; Search Engine Optimisation, Pay Per Click Marketing, Social Media Strategies, Website Conversion Enhancement & Web Analytics.

Why Are We Different?

  • We don’t believe in contract tie ins
  • Clear & flexible pricing structure
  • We are website conversion experts
  • We offer free training workshops

Our Founder & Search Marketing veteran runs some great free training webinars on best practices - you can register for these here

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About Liquid11 and Switchboard Free

Liquid11 are the developers of DVDPay and SwitchboardFREE. SwitchboardFREE is the largest and fastest growing free call manager available in the UK. This powerful call organizer, along with advanced and integrated statistical analytics tools, allows people to effectively manage inbound telephone calls without the need for expensive telephone systems. SwitchboardFREE is the only free application in the UK to boast to its user that they will "never miss a call again." For more information please visit or call 08448843010.