The Q3 2025 benchmarking report for UK men’s suit retailers has just been published. Learn how the top 12 UK men’s suit retailers perform across the digital space.
The latest Q3 2025 benchmarking report for UK men’s suit retailers has just been published. It covers the largest 12 UK men’s suit retailers, including Moss, Suit Direct, Charles Tyrwhitt, T.M.Lewin, Slater Menswear, Skopes, Hawes and Curtis, Turnbull & Asser, Thomas Pink, Gieves & Hawkes, Hackett London, and Ben Sherman.
The research gives an inside track on who is winning the biggest share of voice online, and quantifies the gaps, risks, and missed opportunities for other men’s suit retailers to win brand exposure, drive traffic online, and increase both orders and in-store footfall. The report highlights quick wins that will improve enquiries from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q3 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.
For a glance into just six of the metrics we evaluated these top 12 men's suits & clothing retailers on, check out our quick-look table below;
Continue reading for further detail on this quarter's best and poorest-performing UK mens suit retailers or request a copy of the report for the full review.
The 70+ pages of research benchmarks each brand based on 50+ metrics and indicators of a successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing and Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from £30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long-term viability, competitive advantage, and sustainability.
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q3 2025, the average monthly budget wastage across these UK men’s suits & clothing retailers was £10,287, with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £8 . This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, both Slaters Menswear and Suit Direct reported the lowest monthly cost-per-click (CPC) at £2, and T.M.Lewin has the highest at £33.
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, Skopes has the lowest estimate monthly ad spend at £3,880, and Charles Tyrwhitt has the highest at £496,000.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. Men’s suit retailers will want to ensure customers can find information on products for sale, such as colours, measurements fabrics, and fit, along with an organised website that’s easy for customers to navigate.
In our previous audit, Slater Menswear reported 863 404 errors. This quarter, Slater Menswear has reduced their 404 errors to 601. Currently, the retailer to watch is Suit Direct, reporting 1,581 404 errors. Internal links leading to 404 pages can create a poor user experience, as they’re directed to a dead end. A solution can be for visitors to manually type into the website’s search bar for the page they’re looking for, though not all visitors are likely to do this.
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load will see a significant improvement on your overall conversion rates. In a fashion sector, high-resolution images and videos are important to showcase the products, though brands must ensure that download speeds for this media doesn’t impact their site speed, which is important for a user-friendly experience.
In our last report, Slater Menswear reported the slowest mobile site speed (19). This quarter, Slater Menswear has increased their mobile site speed to 25. Currently, Ben Sherman received the slowest mobile site speed (22). Quicker loading times can minimise frustration during the checkout process, helping to reduce the number of abandoned carts due to interrupted, slow-loading website sessions.
Domain authority (DA) is an essential metric for measuring the effectiveness of SEO performance, and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that isn’t gained through sponsored ads. For brands in the fashion sector, establishing connections with high-authoritative websites can drive in more backlinks from a trusted source, helping to increase their DA rating. A keyword strategy will also assist with driving organic traffic, which is a powerful SEO tool for increasing DA.
A ‘good’ DA really comes down to how your competitors are performing, however, it’s generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our previous audit, Skopes reported the lowest DA score (32). This quarter, Skopes continues to report 32 for their DA score (the lowest of all companies). One of the first steps a brand can take to improve their DA score is conducting a link audit to ensure all backlinks are valid. Backlinks have an effect on a DA score, but links from trusted websites are favoured.
A strong organic performance is strategically important as it ensures your site ranks above competitors for core, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. Fashion brands may see a reduction in traffic, due to the cost-of-living crisis and the need for customers to cut back on expendables. Therefore, when assessing organic traffic, it’s important to benchmark against others in the sector, taking this into consideration.
Two retailers reported a decline in organic traffic on desktop, while 5 retailers reported a decline on mobile. For both devices, T.M.Lewin received the biggest loss (-28% on desktop, and -33% on mobile). All brands should regularly use metrics to monitor their organic traffic to notice any trends or fluctuations (both up and down) in traffic. For example, a sudden influx of organic traffic could be closely connected with a new content plan.
Google Universal Search Results are an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a brand can appear for universal search results without being strong in standard rankings. For fashion brands, the ‘Image’ Universal Search result provides a chance to show products, and ‘Reviews’ is also another important component brands should focus, as people are more likely to purchase from a brand that’s trusted by the public.
Moss remains at the top spot for Universal Search appearances (29,561) — a decrease from 28,955 in our previous audit. The majority of these appearances came from ‘images’ (25,800).
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for new search terms as they enter Google’s index. Fashion brands can capitalise on highly descriptive longtail keywords to increase their SEO strategy, helping to assist with organic traffic. For example, ‘men’s slim fit grey suit’ or ‘charcoal textured light pink waistcoat’.
Moss secured the most longtail keyword appearances for position 3 (5,004) and positions 4–10 (8,747). Longtail keywords can drive high-quality traffic, as users typing into search engines specific terms know what they’re looking for. This can lead to increased conversions if the longtail keywords are product-related.
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019.
We’ve included screenshots of Gieves & Hawkes’ sponsored Facebook posts. This UK men’s suits & clothing retailers should add text to each post to provide a CTA to social media users.
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'evergreen' if it has maintained its relevancy to an audience for a long period of time. It's great for your engagement, but great for Google too, who will recognise content which achieves traffic over a long period of time. Fashion brands can create shareable social content that details new releases, the latest deals, and upcoming product launches to inspire their online followers.
Charles Tyrwhitt secured the most Facebook Likes (321,000), and Hackett London secured the most Instagram followers (355,600). Both Pinterest and Twitter were the most popular social media platforms of all brands. Hawes and Curtis received the highest total engagement rate (192,217) and the highest average engagement (13,730).
Around 20% of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. Fashion brands can create shareable social content that details new releases, the latest deals, and upcoming product launches to inspire their online followers.
In our last audit, Skopes reported 328 accessibility alerts. This quarter, Skopes has decreased their accessibility alerts to 314. Not designing a website for keyboard navigation can increase a brand’s accessibility alerts. A website that requires a mouse for navigation, for example, can exclude users without a mouse.
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.