Tag Archives: cost per click

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Product Listing Ads In Google Shopping Help Boost PPC Advertising For UK Retailers

A month ago today, Google began commercialising Google Shopping searches in the UK. ClickThrough has been managing Google Merchant Centre accounts for several high-profile businesses since then. As a result, our PPC experts have helped to boost ROI (return on investment) by 54%and cut click costs by 28%. Here, online copywriter Jack Adams examines the…

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The BidCops Are Here: It’s Time To Get Tough On AdWords Quality Score

Since launching our free PPC tool BidCops in December 2012, we’ve uncovered some valuable insights from its aggregated data. ClickThrough copywriter Jack Adams explains how BidCops has highlighted the importance of Quality Score, and why this variable can’t be ignored by PPC managers. It’s been little over three months since we launched BidCops, Europe’s first…

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Twitter unveils self-service ad platform in the US

Micro-blogging site Twitter, in partnership with American Express, has launched a new self-service advertising platform, aimed at small businesses, according to an article published by New Media Age. Operating in a similar way to Google AdWords, Twitter’s self-service ad platform will allow users to control various aspects of the ad – location, spend and text […]

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