Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

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Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.

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Posts about CRO:

Conversion Rate Optimisation for Google Ads

Creating conversion-optimised PPC campaigns start at strategy planning. Do you know how you can...

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What is conversion-centric advertising and why do you need it?

Wondering how to apply conversion-centric marketing to your advertising strategies? Dr. Dave...

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Podcast: Conversion Rate Optimisation & Data-Led Design

Episode Six of The Assorted Digital Ramblings Podcast is now live! Learn about Conversion Rate...

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Dr. Dave Chaffey: Techniques and tools for Data-led design

Are you using Data-led-Design to grow your brand? Dr. Dave Chaffey delves into what techniques you...

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How to build the perfect Black Friday landing page

Our UX Designer, Luke Pritchard, digs into the topic of building solid foundations for Black Friday...

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Conversion Rate Optimisation 101: CRO FAQ

Heard the term CRO thrown about and not sure what it means? Cameron Hadley takes us through some...

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What is CRO? (Conversion Rate Optimisation)

CRO is the process of optimising your site or landing page towards conversions. Find out more about...

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Top 5 Recommended A/B Testing Tools

A/B testing lets you see what users engage with and make data-driven decisions. With a range of A/B...

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“I’ve kept the mindset of constantly wanting to learn” – Luke Pritchard tells us about going from apprentice to UX Designer

Kieran grills one of our former apprentices, Luke Pritchard, on his experiences and why he chose to...

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How to Use Google Analytics 4 to Smash Your Conversion Rate

ClickThrough's Director of Web Strategy, Alan Rowe, talks us through how to use Google Analytics 4...

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"GA4 will give us a clearer idea than ever before of user journeys" - Web Developer Scott Spragg on Google Analytics 4

We caught up with Web Developer Scott Spragg to find out what GA4 means for us and for our clients.

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