Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.


Posts about CRO:

What is conversion-centric advertising and why do you need it?

Wondering how to apply conversion-centric marketing to your advertising strategies? Dr. Dave...

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Podcast: Conversion Rate Optimisation & Data-Led Design

Episode Six of The Assorted Digital Ramblings Podcast is now live! Learn about Conversion Rate...

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Dr. Dave Chaffey: Techniques and tools for Data-led design

Are you using Data-led-Design to grow your brand? Dr. Dave Chaffey delves into what techniques you...

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How to build the perfect Black Friday landing page

Our UX Designer, Luke Pritchard, digs into the topic of building solid foundations for Black Friday...

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Conversion Rate Optimisation 101: CRO FAQ

Heard the term CRO thrown about and not sure what it means? Cameron Hadley takes us through some...

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What is CRO? (Conversion Rate Optimisation)

CRO is the process of optimising your site or landing page towards conversions. Find out more about...

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Top 5 Recommended A/B Testing Tools

A/B testing lets you see what users engage with and make data-driven decisions. With a range of A/B...

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“I’ve kept the mindset of constantly wanting to learn” – Luke Pritchard tells us about going from apprentice to UX Designer

Kieran grills one of our former apprentices, Luke Pritchard, on his experiences and why he chose to...

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How to Use Google Analytics 4 to Smash Your Conversion Rate

ClickThrough's Director of Web Strategy, Alan Rowe, talks us through how to use Google Analytics 4...

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"GA4 will give us a clearer idea than ever before of user journeys" - Web Developer Scott Spragg on Google Analytics 4

We caught up with Web Developer Scott Spragg to find out what GA4 means for us and for our clients.

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A/B Testing on Black Friday

Our Frontend Developer, Joe Parkes, talks us through how A/B testing can boost performance and...

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