Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.

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Posts about PPC:

Google Vehicle Ads: The Digital Master Key for the Motor Industry

Advertising via Google is constantly evolving, and new ways to showcase your brand and business...

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Performance Max is proving popular - but are you using it to the Max?

Performance Max is one of the easiest ways to tackle the full Google network, but are you...

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Dr. Dave Chaffey: Conversion Rate Optimisation for Google Ads

Creating conversion-optimised PPC campaigns start at strategy planning. Do you know how you can...

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How to use Google Performance Max campaigns to improve your profits

What are the benefits of Google's new Performance Max campaign type? Head of DPM, Sarah Clarke,...

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Ethical advertising – can advertisers be trusted to self-regulate?

Ever wondered how ethical advertisers can be? Megan takes a look at how advertisers can be trusted...

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7 Ways PPC & SEO Can Work Together to Maximise Your Brand Visibility

Wondering how PPC and SEO can work together to maximise your conversions? Ramial takes us through 7...

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Beating Black Friday: Supercharging Your Sales With A Holistic Marketing Strategy

Client Director Zoe Adkins reveals how an integrated, cross-channel digital marketing strategy can...

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The Modern Marketing Mix: Measuring Paid Channels Accurately

What is Marketing Mix Modelling? And what challenges does it pose for advertisers? Macy Edwards...

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Digital Paid Media News: Amazon Attribution, IGTV Donations, Google Ad Credits Update

In the latest Digital Paid Media roundup, ClickThrough's online advertising ace Tom Mulli has...

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An Introduction to the Digital Maturity Framework

Our Director of Client Services, Chris Roberts, introduces the Digital Maturity Framework. From the...

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What You Need to Know About the Facebook, TikTok and Google Ads Credit for Small-to-Medium Sized Enterprises (SMEs)

Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic....

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