Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.


Posts about Digital Paid Media:

Black Friday Review: How we tackled peak in a cost of living crisis

How did Black Friday 2022 look for our clients? Connor Hyslop reviews how this unprecedented peak...

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Using Dynamic Creative Optimisation

After 25 years in the marketing mix, Display and Programmatic has paved the way for channels such...

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How Phrase measures up against Broad Match in our tests

Is Phrase the best replacement for Broad Match? Our specialists put them head to head and share...

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Context-driven advertising is the new normal in a cookieless world

Why must advertisers embrace cookieless marketing options? Macy Edwards shares why this opens the...

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Digital Marketing Updates: GA4, Google Updates and International News

Find out more about the latest updates in digital marketing. Featuring key updates from Google,...

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Podcast: Paid Social Media, Platforms & Common Mistakes

Episode seven of The Assorted Digital Ramblings Podcast is now available! Learn about Paid Social...

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How to grow conversions with PPC in 2022

We're heading into a new financial year - do you know how PPC can help grow your conversions? Find...

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Should my brand be using TikTok?

TikTok is the fastest growing social media network available to brands wanting to build their...

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Theorising Marketing In The Metaverse

The Metaverse is on its way and conversation is growing. But how might Metaverse marketing look?...

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How to use Google Performance Max campaigns to improve your profits

What are the benefits of Google's new Performance Max campaign type? Head of DPM, Sarah Clarke,...

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What is "Q5"? Why brands should still be advertising over Christmas

Why do Paid Social advertisers stop for Christmas? With users having more downtime to spend online,...

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