Tag Archives: Metrics

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Google’s New Analytics Reports Should Encourage More Focus on Getting Value From Online Marketing Investments

This month, Dr Dave Chaffey reviews some of the latest changes to Google Analytics. Changes to Analytics’ menu structure, he argues, are making it easier to take an outcome-driven approach to digital marketing. In my September post for ClickThrough Marketing I explained how it was essential for businesses to go beyond reviewing volume trends of visits…

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Nielsen plan to measure Facebook marketing success

Advertising research specialist Nielsen is planning to implement a traditionally used advertising metric to measure the success of Facebook marketing, according to a report featured on marketingpilgrim.com. It is widely thought that the ‘Gross Ratings Points’ system would give marketers a more concise way of measuring the success of their social media marketing efforts – […]

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