Tag Archives: nielsen

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Google tops Nielsen’s most visited site list

A platform popular for search engine marketing initiatives, Google has been named the most visited website in 2011, according to a study cited in an article published by BBC News. Market researcher Nielsen’s latest figures have shown that the search engine giant received 153 million unique visits each month. Based on a collection of data […]

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Nielsen plan to measure Facebook marketing success

Advertising research specialist Nielsen is planning to implement a traditionally used advertising metric to measure the success of Facebook marketing, according to a report featured on marketingpilgrim.com. It is widely thought that the ‘Gross Ratings Points’ system would give marketers a more concise way of measuring the success of their social media marketing efforts – […]

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More time online on social networks

People are spending more and more time online on social network site Facebook, according to new research. As more and more people join the social network – which now claims to have more than 700 million users – they are spending an ever-increasing amount of time on the site. The average time a British user […]

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Social media grows up

A huge rise in the number of over 50s using social media sites has been uncovered by new research. Ratings company Nielsen has found a boom in the number of silver surfers accessing Facebook and Twitter. A study, organised with UK Online Measurement (UKOM) which looked at UK internet habits from May 2011, has shown […]

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