Tag Archives: social media advertising

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? Alison Booth and Amy Dugmore explain… While more and more brands are keen to explore the potential of social media marketing, knowing where to start can be a challenge. Should you invest in paid social media advertising? An organic strategy?…

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Facebook To Delay Roll Out Of Video Ads

Facebook is postponing the roll out of video ads on its News Feed until an undetermined time later this year it has emerged. The social media giant had originally trialled rollover video advertising on some users’ feeds in December, but has now decided to put the official roll out on hold. Originally trialled during that […]

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Firms Halt Facebook Adverts Amid Concerns They Appear Near Hate Speech

A number of UK firms have suspended Facebook advertising activity after a campaign group alerted them their adverts could potentially appear alongside content glorifying violence against women. Nationwide, Nissan and Dove have all put their advertising campaigns on hold until the social networking site confirmed the situation was rectified. The issue was brought to the […]

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Facebook set to enable postcode advertising

Targeted social media marketing on Facebook has been given a huge boost, with the announcement that advertisers will now be able to tailor Sponsored Story campaigns to target specific postcodes, according to an article published by ClickZ. Although optional, many users of the social networking site will include their city, neighbour or postcode in their […]

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