The Q4 2025 benchmarking report for UK craft brewers has just been published. Learn how the top 12 UK craft brewers perform across the digital space.

The latest Q4 2025 benchmarking report for UK craft brewers has just been published. It covers the largest 12 UK craft brewers, including BrewDog, Beavertown Brewery, Siren Craft Brew, Magic Rock Brewing Co., The Wild Beer Co, Cloudwater Brew Co., Ltd, Verdant Brewing Co., Pressure Drop Brewing, Duration Brewing, Burnt Mill Brewery, Unity Brewing Co., and Mondo Brewing Company.

The research gives an inside track on who is winning the biggest share of voice online, and quantifies the gaps, risks, and missed opportunities for other beer sellers to win brand exposure, drive traffic online, and even increase in-store footfall, where relevant. The report highlights quick wins that will improve enquiries from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.

To see a preview and contents page of the Q4 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.

Q4 2025 WINNERS LEADERBOARD

For a glance into just 6 of the metrics, we evaluated these top 12 UK craft brewers, check out our quick-look table below:

Continue reading for further detail on this quarter's best and poorest-performing UK live-in care providers or request a copy of the report for the full review.

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What The Industry Research Report Covers

The 70 pages of research benchmarks each site based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.

Driving Optimal ROAS from Paid Media Channels

Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing.  Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long-term viability, competitive advantage, and sustainability.

Technical Website Compliance,

Savvy  digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. Brands within the brewing space will be juggling huge volumes of products for a wide range of flavours and alcohol variations. They’ll want to ensure potential customers can easily find what they need and aren’t met with dead ends if looking for specialist products. They'll particularly want to take care over key pages such as offers, new product launches, stock updates, and ensure that prospective customers can easily find key information.

In our previous audit, Magic Rock Brewing Co. received the most 404 errors (136). This quarter, Magic Rock Brewing Co. has increased their 404 errors to a total of 150, suggesting they’re not regularly monitoring their site for broken links. However, the brand to watch currently is Siren Craft Brew, reporting 285 404 errors. 404 errors damage trust. If users repeatedly find broken pages, they may view the website as poorly maintained or unreliable. This can reduce conversions, making regular monitoring and prompt fixes essential.

Site Speed & Conversion Rate Performance

When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. Brewing brands will want to ensure they have a fast-performing site that gives off an exceptional first impression to potential customers looking to buy from them or research more about their offerings.

In our last audit, Duration Brewing received the slowest mobile site speed (23). This quarter, Duration Brewing increased their mobile site speed to 33, moving them up the leaderboard. Currently, the mobile site speed ranged between 48 and 20, with both Burnt Mill Brewery and Beavertown Brewery flagging the slowest speed. Fast mobile performance improves accessibility for users on slower networks or older devices. It ensures that essential content loads reliably even when conditions are not ideal, making the site usable for a wider range of visitors.

Building Competitive Advantage with Domain Authority

Domain  authority is an essential metric for measuring the effectiveness of SEO performance, and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that is not gained through sponsored ads. For brands operating in the food and drink industry, they should be working with digital PR specialists to identify opportunities and ideas for out-of-the-box, surprising PR campaigns.

A ‘good’ DA really comes down to how your competitors are performing, however it is generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our last report, Unity Brewing Co. received the lowest DA score (26). This quarter, Unity Brewing Co. remains the craft brewer to watch, continuing to score 26. Domain authority is significant because it acts as a trusted indicator of how likely a website is to rank well in search results. While it isn’t a metric used directly by search engines, it strongly correlates with rankings, meaning a higher score often reflects stronger visibility. For brands competing in busy search landscapes, this makes domain authority a useful benchmark for progress.

Organic Performance – Mobile & Desktop

A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. The cost of living crisis and a drop in consumer confidence is having a wide impact across all non-essential sectors, as customers are cutting back on treats and expendable items. In the case of the food and drink industry, this could mean that customers are sticking to basics, rather than investing in alcohol, too.

Ten brands reported a drop in organic traffic on desktop, with The Wild Beer Co. receiving the biggest loss (-53%). On mobile, 7 brands saw an increase in organic traffic, with Unity Brewing Co. receiving the biggest increase (-100%). Desktop traffic can grow when brands diversify their content formats, such as in-depth guides, blog posts, and visual resources like infographics. Desktop users often engage with longer, more detailed content, making this a valuable opportunity for rankings. Tailoring content to device behaviour helps strengthen overall visibility.

Universal Search Opportunity

Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a brand can appear for universal search results without being strong in standard rankings. Beer sellers could look to ‘images’ and ‘reviews’ results, in order to build trust with potential customers and help educate them directly from the SERP.

BrewDog remains the provider with the most Universal Search appearances (6,973) — an increase from 5,150 previously. The majority of their appearances came from ‘images’ (5,200).

The Longtail Keyword Opportunity

Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for brand new search terms as they enter Google’s index. Beer sellers can look to their range of products for inspiration and guidance on longtail keyword strategy, including key terms such as ‘alcohol-free beer’ and ‘multipack IPA beer’ to make their website findable to prospective customers.

BrewDog continues to secure the most longtail keyword appearances for position 3 (996) — a decrease from 1,020 previously. BrewDog also continues to secure the most appearances for positions 4–10 (1,703) — a decrease from 1,804 previously. Focusing on longtail keywords strengthens topical authority. When a website consistently covers related long-form queries, search engines view it as a trusted resource on that subject area. This can improve overall rankings — not just for longtail phrases, but also for more competitive keywords over time.

Facebook Adverts

With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. Beer sellers can use Facebook ads to drive awareness of low-traffic bricks and mortar locations, along with generate visibility on key product lines.

We’ve included screenshots of Siren Craft Brew’s sponsored Facebook posts. This UK craft brewer should make their content snappier and shorter to encourage social media users to read their content amongst a busy feed of other social media posts.

Top Social Shares & Content

When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your brand engagement, but great for Google too, who will recognise content which achieves traffic over a long period of time. Generating informational content will help with longtail keyword performance (and ‘people also ask’ results), and beer sellers can look to include shareable content such as infographics to make on-site content engaging on social media.

Beavertown Brewery secured the most Facebook Likes (69,100) and the most Instagram followers (148,700). Twitter was the most popular social media platforms of all brands. BrewDog received the highest total engagement rate (34,679), and Siren Craft Brew received the highest average engagement (263).

Website Readability & Accessibility

20% of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, brands lose customer interest as they turn elsewhere due to inaccessibility and frustration. Beer sellers should ensure their site is accessible for all.

In our previous audit, Beavertown Brewery received the most accessibility alerts (531). This quarter, Beavertown Brewery has slightly decreased their total number of accessibility alerts by 3 points to 528 — though they’re still the brand to watch. From a performance perspective, accessibility issues can make a website slower and more cluttered. Errors such as duplicated elements and unoptimised images often correlate with technical inefficiencies. Fixing them not only improves accessibility but enhances overall site performance.  

GET THE FULL 70-PAGE Q4 2025 REPORT

To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee..