Digital Marketing
Events and Webinars

Browse our library of training webinars and view our live events schedule.

Webinars What we learn, we share

What’s the point of expanding our knowledge if we can’t share it? Our free digital marketing events give you access to a wealth of information to help you grow your business.

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How clothing and shoe retailers can accelerate conversions
Available to watch now
How clothing and shoe retailers can accelerate conversions

In this webinar, Director of Conversion Strategy, Al Rowe, will help you address these challenges by exploring how the leading, fast-growing clothing & shoe retailers can use a conversion-centric strategy - including an integrated approach to paid media, paid social and organic to accelerate business performance.

How to win conversions with Cookieless marketing
Available to watch now
How to win conversions with Cookieless marketing
In this webinar, ClickThrough’s Director of Conversion Strategy, Alan Rowe and Director of Digital Transformation and Innovation, Macy Edwards will show you how you can mitigate the loss of third-party cookies through building an effective tech stack and taking ownership of first-party data
The Industry Briefing: High End Fashion Retail
Available to watch now
The Industry Briefing: High End Fashion Retail
Wondering which high-end fashion retail brands have mastered digital as well as design?In this Industry Briefing, Rob delves into which high-end fashion retailers have perfected their online visibility, site health, and backlink profiles, and what the others can do to compete.
The Industry Briefing: High Street Fashion Retail
Available to watch now
The Industry Briefing: High Street Fashion Retail

Ever wondered what the giants of the mainstream world are doing to stay powerful online? Join our exclusive industry briefing, where we'll share insight into how the fashion names of the high street compare when they’re competing online.

The Industry Briefing: Outdoor Clothing
Available to watch now
The Industry Briefing: Outdoor Clothing

Ever wondered how the giants of your industry are performing in their online visibility? In the first of our exclusive industry briefings, we share insight into how the big players in the outdoor clothing sector compare when it comes to their online visibility. 

How to Use Google Performance Max to Lower Your Cost per Conversion
Available to watch now
How to Use Google Performance Max to Lower Your Cost per Conversion

Join ClickThrough’s Head of Digital Paid Media, Sarah Clarke, and Digital Paid Media Executive, Harry Brooks, as they reveal how they used Google’s new Performance Max campaign type to reach a broader audience AND reduce Renault Retail Group’s CPA to 67% below benchmark levels.

How to Increase Your ROAS with Conversion-Centric Design
Available to watch now
How to Increase Your ROAS with Conversion-Centric Design

Al's back for round two! Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to more effective campaigns.

How to Increase Your ROAS with Conversion-Centric Design
Available to watch now
How to Increase Your ROAS with Conversion-Centric Design

Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to more effective campaigns.

How to Build Brand Awareness with Display Advertising
Available to watch now
How to Build Brand Awareness with Display Advertising

Digital display advertising is an essential part of building brand awareness – if you're missing Display, you risk being forgotten!

How to Use PPC Advertising to Secure Black Friday Conversions
Available to watch now
How to Use PPC Advertising to Secure Black Friday Conversions

PPC advertising is a key way to push your customers through the end of the funnel – something you CAN NOT take for granted!

How to Secure Black Friday Sales on Amazon
Available to watch now
How to Secure Black Friday Sales on Amazon

On the biggest shopping platform in the western world, Black Friday is kind of a big deal. Lewis Jewsbury and Marcus Calvert share how you can get ahead on Amazon.

How to Use Paid Social Advertising to win Black Friday Conversions
Available to watch now
How to Use Paid Social Advertising to win Black Friday Conversions

Amy Cox and Olivia Green share how you can use Paid Social to nurture customers at all stages of your conversion funnel.

How to Build the Perfect Black Friday Landing Page
Available to watch now
How to Build the Perfect Black Friday Landing Page

Building the perfect landing page is VITAL for securing conversions on Black Friday. Get it wrong, and all the traffic you’ve worked hard to achieve is wasted.

How to Use Schema to Improve Your Organic Performance
Available to watch now
How to Use Schema to Improve Your Organic Performance

Schema Markups are a brilliant way to help you stand out, but with hundreds of Schema Markups available, taking on the world of structured data can seem daunting!

Are You Worried About the Google Page Experience Update?
Available to watch now
Are You Worried About the Google Page Experience Update?

In this webinar, Al takes you through the core web vitals you’ll need to get to grips with by using a visual representation of what they each mean during a page load.

How to Grow Brand Awareness with Influencer Marketing
Available to watch now
How to Grow Brand Awareness with Influencer Marketing

In this webinar, our Head of Digital PR and Outreach, Jennie Lindehoff, teaches us how you can effectively approach influencers as part of your marketing strategy.

How to Use Paid Social Advertising to Grow Your Brand
Available to watch now
How to Use Paid Social Advertising to Grow Your Brand

In the first of our paid social webinars, ClickThrough’s paid social experts, Amy Cox and Olivia Green, will be running through an introduction to the world of paid social advertising.

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Back by popular demand - our guide to using Google Analytics 4 to smash your conversion rate and increase your understanding of user behaviour!

How To Market In A Cookieless World - Don't Lose 51% of Retargeting Opportunities
Available to watch now
How To Market In A Cookieless World - Don't Lose 51% of Retargeting Opportunities

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated.

How to Develop Your Digital Strategy with Advertising Technology
Available to watch now
How to Develop Your Digital Strategy with Advertising Technology

Digital paid media has developed a lot over the last few years and by leveraging new features, advertisers can get a one-up on their competition and ensure their advertising stands out from the crowd.

What is Digital PR? What you can expect from a Digital PR Strategy
Available to watch now
What is Digital PR? What you can expect from a Digital PR Strategy

With two-thirds of the UK population using the internet as a source for their news, a great Digital PR campaign can boost your brand awareness and put you in front of your target audience as a thought leader.

How to Grow Your Brand and Win Customers on Amazon
Available to watch now
How to Grow Your Brand and Win Customers on Amazon

In this webinar, ClickThrough’s Lewis Jewsbury, an Amazon Specialist with years of Amazon trading and advertising experience will take you through his data-backed steps to Amazon success.

What is CRO? And Why it Can Transform Your Business.
Available to watch now
What is CRO? And Why it Can Transform Your Business.

Join Alan Rowe, Conversion Strategy Director and webinar expert at ClickThrough for insight into CRO, how it works, why you need it and how it can transform your business with our best practice webinar.

How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google
Available to watch now
How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google

ClickThrough’s Head of International, Alison Booth, reveals how we support brands with their export journey through planning, setup, post-launch, optimisation stages, as well as overcoming challenges.

How To Market In A Cookieless World
Available to watch now
How To Market In A Cookieless World

In this webinar, Alan Rowe and Macy Edwards explain how the technology behind the web is quietly experiencing the most revolutionary change in over two decades, what it means for marketers, and what you must do now if you plan to continue advertising online.

Are You Ready For Google's Page Experience Update?
Available to watch now
Are You Ready For Google's Page Experience Update?

Google’s Page Experience Update is coming. From May 2021, users were faced with the new page experience standards Google expects and, if you don’t get to grips with how to match up to them, you could see your site fall rapidly down Google’s rankings.

How To Build The Perfect Ad Creative
Available to watch now
How To Build The Perfect Ad Creative

How do you create ads that capture both your audience's attention and their wallets? In this webinar, ClickThrough’s Director of Digital Paid Media, Macy Edwards and Director of Content, Amy Dugmore will help you do just that.

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

How To Measure Facebook Activity Accurately In The Modern Marketing Mix
Available to watch now
How To Measure Facebook Activity Accurately In The Modern Marketing Mix

In this webinar, ClickThrough’s Director of Digital Transformation and Innovation, Macy Edwards explains how time invested in improving the tracking of your Facebook campaigns can deliver substantial returns.

How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)
Available to watch now
How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)

The average website is redesigned every two years. But all too often SEO is ignored — losing rankings and traffic. So, how can you make sure your next site design doesn’t lead to a site disaster?

Amazon DSP Basics - What It Is, What You Can Buy (and Why You Should Use It)
Available to watch now
Amazon DSP Basics - What It Is, What You Can Buy (and Why You Should Use It)

In this webinar, Lewis Jewsbury, an Amazon Specialist at ClickThrough, will provide a whistle-stop introduction to the technology, reporting and opportunities waiting for you in Amazon's DSP.

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

In this webinar, ClickThrough’s Strategy Director, Al Rowe, will take you through the major updates in Google Analytics 4. You’ll learn how the increased focus on user behaviour and event data will improve your approach to conversion optimisation.

How To Market In A Cookieless World (or Preparing For Hell To Break Loose)
Available to watch now
How To Market In A Cookieless World (or Preparing For Hell To Break Loose)

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?

How to Use Amazon Reporting to Create Better Campaigns
Available to watch now
How to Use Amazon Reporting to Create Better Campaigns

Do you understand what Amazon is trying to tell you? More importantly, are you using your reports to improve your Amazon performance?
In this webinar, Lewis Jewsbury, an Amazon Specialist at ClickThrough, will show you some quick tips and ideas to help you demystify your Amazon reports and create better campaigns.

How To Drive Action Through Your Brand On Pinterest
Available to watch now
How To Drive Action Through Your Brand On Pinterest

Pinterest is a platform that’s widely used by consumers yet largely ignored by marketers. Whilst most realise it’s a great source of visual inspiration, not many marketers realise it’s also a shoppable platform. But how can you ensure you’re effectively using Pinterest to inspire your audience into buying your product?

How To Market In A Cookieless World (or Preparing For Hell To Break Loose)
Available to watch now
How To Market In A Cookieless World (or Preparing For Hell To Break Loose)

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?

How To Build The Perfect Ad Creative (or Why Some Ads Sell More Than Others)
Available to watch now
How To Build The Perfect Ad Creative (or Why Some Ads Sell More Than Others)

In this webinar, ClickThrough’s  Macy Edwards and Amy Dugmore explain the vital role that creativity plays in attracting and retaining your audience’s attention, and the considerable rewards for getting creative execution right.

How To Create Retail-Ready Amazon Listings That Sell
Available to watch now
How To Create Retail-Ready Amazon Listings That Sell

Amazon's universal product page promises a level playing field for sellers. In this webinar, Amazon Specialist Lewis Jewsbury breaks down each element of Amazon’s product page and share some of the listing optimisation techniques he uses to deliver sales success.

Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World
Available to watch now
Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World

With the UK’s GDP in decline, shell-shocked businesses are looking abroad for sales. Spanning 58 countries, Amazon’s marketplace could be the perfect solution. But how do you get started?

How To Sell More Product With a Properly Optimised Product Page
Available to watch now
How To Sell More Product With a Properly Optimised Product Page

The humble product page continues to be the primary gateway to a shopper’s purse. Yet, if that’s true, why isn’t more time spent improving them – and indeed, where would you even start?

How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)
Available to watch now
How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)

In this practical webinar, SEO Specialist, Rory Tarplee explains not only why you must consider SEO in your site redevelopment planning, but also the steps you need to take to make sure that your new site doesn’t bring with it new problems.

Getting More From Your Agency (or How To Make Them Sweat)
Available to watch now
Getting More From Your Agency (or How To Make Them Sweat)

In this honest and thought-provoking webinar, Google’s Sam Craggs and ClickThrough’s Macy Edwards explain why, far from diminishing the importance of agencies, increased automation allows them to increase value by creating joined-up campaigns that capture consumers’ minds and wallets.

How Wireframes Can Transform Your Web Design Process
Available to watch now
How Wireframes Can Transform Your Web Design Process

In this practical webinar, UX Designer Luke Pritchard and Strategy Director Alan Rowe explain how careful management of the effort expended at each part of the web design process can force you to focus on what matters – a logical user journey that delivers delight to users and revenue to you.

Beating Black Friday: Supercharging Your Sales With A Holistic Marketing Strategy
Available to watch now
Beating Black Friday: Supercharging Your Sales With A Holistic Marketing Strategy

Black Friday sales in the UK were expected to top £2bn in 2020, with half of all items available online on sale. But with so much to do (and so much at stake) how can you control the chaos and make sure that your approach is supremely strategic?

How User Testing Will Transform Your Conversion Rate (And What To Do About It)
Available to watch now
How User Testing Will Transform Your Conversion Rate (And What To Do About It)

In this webinar, Strategy Director Alan Rowe will show how a change in approach to user testing can dramatically increase the velocity and validity of your Conversion Rate Optimisation (CRO) program, and crucially, accelerate your sales.

How to use Data-Led Conversion Optimisation
Available to watch now
How to use Data-Led Conversion Optimisation

According to Econsultancy, 22% of businesses are satisfied with their conversion rates – but only a shocking 37% have a structured approach to improving them. In this 40-minute webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build experience will introduce DLD (Data-Led Design™).

Winning New Customers in Difficult Times
Available to watch now
Winning New Customers in Difficult Times

Past downturns show companies that maintained their ad investment generated higher growth than those who reduced budgets. But how can you justify brand advertising when jobs are on the line?

Setting Up For Amazon Success
Available to watch now
Setting Up For Amazon Success

In this webinar, ClickThrough’s Ashley Cooke, an Amazon Specialist with eight years of Amazon trading and advertising experience will take you through his data-backed steps to Amazon success.

Successful International Marketing
Available to watch now
Successful International Marketing

In this webinar, Alison Humphries, ClickThrough's multi-lingual Head of International with over a decade of digital marketing experience, will take you through a systematic approach to exporting.

Should I Be A-B Testing During The Pandemic?
Available to watch now
Should I Be A-B Testing During The Pandemic?

In this up-to-the-second webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build and CRO experience explains how you can continue to use A/B testing to improve your conversion rates and minimise risk to revenue during these tough times.

An Introduction to Amazon Stores and A+ Content
Available to watch now
An Introduction to Amazon Stores and A+ Content

Amazon is the biggest marketplace the world has ever seen. But when you and your competitors share the same platform, how can you make sure your products standout?

How to Optimise Your Landing Pages (and Get The Sales You Deserve)
Available to watch now
How to Optimise Your Landing Pages (and Get The Sales You Deserve)

Four-out-of-five marketers are still not using A/B testing – giving you an opportunity for considerable competitive advantage. But with so much that could be tested, where do you start?

From Blog Reader To Buyer (or How To Make Your Content Pay)
Available to watch now
From Blog Reader To Buyer (or How To Make Your Content Pay)

In this webinar, Alan Rowe and Amy Dugmore explain how focusing on moving visitors from informational to transactional pages is the key to unlocking incremental revenue using content you've already created.

How To Create Retail-Ready Amazon Listings That Sell
Available to watch now
How To Create Retail-Ready Amazon Listings That Sell

In this webinar, Amazon Specialist Lewis Jewsbury will break down each element of Amazon’s product page and share some of the listing optimisation techniques he uses to deliver sales success.

How clothing and shoe retailers can accelerate conversions
Available to watch now
How clothing and shoe retailers can accelerate conversions

In this webinar, Director of Conversion Strategy, Al Rowe, will help you address these challenges by exploring how the leading, fast-growing clothing & shoe retailers can use a conversion-centric strategy - including an integrated approach to paid media, paid social and organic to accelerate business performance.

How to win conversions with Cookieless marketing
Available to watch now
How to win conversions with Cookieless marketing
In this webinar, ClickThrough’s Director of Conversion Strategy, Alan Rowe and Director of Digital Transformation and Innovation, Macy Edwards will show you how you can mitigate the loss of third-party cookies through building an effective tech stack and taking ownership of first-party data
The Industry Briefing: High End Fashion Retail
Available to watch now
The Industry Briefing: High End Fashion Retail
Wondering which high-end fashion retail brands have mastered digital as well as design?In this Industry Briefing, Rob delves into which high-end fashion retailers have perfected their online visibility, site health, and backlink profiles, and what the others can do to compete.
The Industry Briefing: High Street Fashion Retail
Available to watch now
The Industry Briefing: High Street Fashion Retail

Ever wondered what the giants of the mainstream world are doing to stay powerful online? Join our exclusive industry briefing, where we'll share insight into how the fashion names of the high street compare when they’re competing online.

The Industry Briefing: Outdoor Clothing
Available to watch now
The Industry Briefing: Outdoor Clothing

Ever wondered how the giants of your industry are performing in their online visibility? In the first of our exclusive industry briefings, we share insight into how the big players in the outdoor clothing sector compare when it comes to their online visibility. 

How to Use Google Performance Max to Lower Your Cost per Conversion
Available to watch now
How to Use Google Performance Max to Lower Your Cost per Conversion

Join ClickThrough’s Head of Digital Paid Media, Sarah Clarke, and Digital Paid Media Executive, Harry Brooks, as they reveal how they used Google’s new Performance Max campaign type to reach a broader audience AND reduce Renault Retail Group’s CPA to 67% below benchmark levels.

How to Increase Your ROAS with Conversion-Centric Design
Available to watch now
How to Increase Your ROAS with Conversion-Centric Design

Al's back for round two! Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to more effective campaigns.

How to Increase Your ROAS with Conversion-Centric Design
Available to watch now
How to Increase Your ROAS with Conversion-Centric Design

Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to more effective campaigns.

How to Build Brand Awareness with Display Advertising
Available to watch now
How to Build Brand Awareness with Display Advertising

Digital display advertising is an essential part of building brand awareness – if you're missing Display, you risk being forgotten!

How to Use PPC Advertising to Secure Black Friday Conversions
Available to watch now
How to Use PPC Advertising to Secure Black Friday Conversions

PPC advertising is a key way to push your customers through the end of the funnel – something you CAN NOT take for granted!

How to Secure Black Friday Sales on Amazon
Available to watch now
How to Secure Black Friday Sales on Amazon

On the biggest shopping platform in the western world, Black Friday is kind of a big deal. Lewis Jewsbury and Marcus Calvert share how you can get ahead on Amazon.

How to Use Paid Social Advertising to win Black Friday Conversions
Available to watch now
How to Use Paid Social Advertising to win Black Friday Conversions

Amy Cox and Olivia Green share how you can use Paid Social to nurture customers at all stages of your conversion funnel.

How to Build the Perfect Black Friday Landing Page
Available to watch now
How to Build the Perfect Black Friday Landing Page

Building the perfect landing page is VITAL for securing conversions on Black Friday. Get it wrong, and all the traffic you’ve worked hard to achieve is wasted.

How to Use Schema to Improve Your Organic Performance
Available to watch now
How to Use Schema to Improve Your Organic Performance

Schema Markups are a brilliant way to help you stand out, but with hundreds of Schema Markups available, taking on the world of structured data can seem daunting!

Are You Worried About the Google Page Experience Update?
Available to watch now
Are You Worried About the Google Page Experience Update?

In this webinar, Al takes you through the core web vitals you’ll need to get to grips with by using a visual representation of what they each mean during a page load.

How to Grow Brand Awareness with Influencer Marketing
Available to watch now
How to Grow Brand Awareness with Influencer Marketing

In this webinar, our Head of Digital PR and Outreach, Jennie Lindehoff, teaches us how you can effectively approach influencers as part of your marketing strategy.

How to Use Paid Social Advertising to Grow Your Brand
Available to watch now
How to Use Paid Social Advertising to Grow Your Brand

In the first of our paid social webinars, ClickThrough’s paid social experts, Amy Cox and Olivia Green, will be running through an introduction to the world of paid social advertising.

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Back by popular demand - our guide to using Google Analytics 4 to smash your conversion rate and increase your understanding of user behaviour!

How To Market In A Cookieless World - Don't Lose 51% of Retargeting Opportunities
Available to watch now
How To Market In A Cookieless World - Don't Lose 51% of Retargeting Opportunities

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated.

How to Develop Your Digital Strategy with Advertising Technology
Available to watch now
How to Develop Your Digital Strategy with Advertising Technology

Digital paid media has developed a lot over the last few years and by leveraging new features, advertisers can get a one-up on their competition and ensure their advertising stands out from the crowd.

What is Digital PR? What you can expect from a Digital PR Strategy
Available to watch now
What is Digital PR? What you can expect from a Digital PR Strategy

With two-thirds of the UK population using the internet as a source for their news, a great Digital PR campaign can boost your brand awareness and put you in front of your target audience as a thought leader.

How to Grow Your Brand and Win Customers on Amazon
Available to watch now
How to Grow Your Brand and Win Customers on Amazon

In this webinar, ClickThrough’s Lewis Jewsbury, an Amazon Specialist with years of Amazon trading and advertising experience will take you through his data-backed steps to Amazon success.

What is CRO? And Why it Can Transform Your Business.
Available to watch now
What is CRO? And Why it Can Transform Your Business.

Join Alan Rowe, Conversion Strategy Director and webinar expert at ClickThrough for insight into CRO, how it works, why you need it and how it can transform your business with our best practice webinar.

How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google
Available to watch now
How To Grow Your Brand & Accelerate International Growth with ClickThrough and Google

ClickThrough’s Head of International, Alison Booth, reveals how we support brands with their export journey through planning, setup, post-launch, optimisation stages, as well as overcoming challenges.

How To Market In A Cookieless World
Available to watch now
How To Market In A Cookieless World

In this webinar, Alan Rowe and Macy Edwards explain how the technology behind the web is quietly experiencing the most revolutionary change in over two decades, what it means for marketers, and what you must do now if you plan to continue advertising online.

Are You Ready For Google's Page Experience Update?
Available to watch now
Are You Ready For Google's Page Experience Update?

Google’s Page Experience Update is coming. From May 2021, users were faced with the new page experience standards Google expects and, if you don’t get to grips with how to match up to them, you could see your site fall rapidly down Google’s rankings.

How To Build The Perfect Ad Creative
Available to watch now
How To Build The Perfect Ad Creative

How do you create ads that capture both your audience's attention and their wallets? In this webinar, ClickThrough’s Director of Digital Paid Media, Macy Edwards and Director of Content, Amy Dugmore will help you do just that.

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

Google Analytics 4 brings a heap of new things to learn, but with the promise of enhanced analysis to help improve user experience and identify marketing opportunities the end reward. But, with such a broad range of increased capabilities, you’d be forgiven for not knowing where to start.

How To Measure Facebook Activity Accurately In The Modern Marketing Mix
Available to watch now
How To Measure Facebook Activity Accurately In The Modern Marketing Mix

In this webinar, ClickThrough’s Director of Digital Transformation and Innovation, Macy Edwards explains how time invested in improving the tracking of your Facebook campaigns can deliver substantial returns.

How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)
Available to watch now
How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)

The average website is redesigned every two years. But all too often SEO is ignored — losing rankings and traffic. So, how can you make sure your next site design doesn’t lead to a site disaster?

Amazon DSP Basics - What It Is, What You Can Buy (and Why You Should Use It)
Available to watch now
Amazon DSP Basics - What It Is, What You Can Buy (and Why You Should Use It)

In this webinar, Lewis Jewsbury, an Amazon Specialist at ClickThrough, will provide a whistle-stop introduction to the technology, reporting and opportunities waiting for you in Amazon's DSP.

How to Use Google Analytics 4 to Smash Your Conversion Rate
Available to watch now
How to Use Google Analytics 4 to Smash Your Conversion Rate

In this webinar, ClickThrough’s Strategy Director, Al Rowe, will take you through the major updates in Google Analytics 4. You’ll learn how the increased focus on user behaviour and event data will improve your approach to conversion optimisation.

How To Market In A Cookieless World (or Preparing For Hell To Break Loose)
Available to watch now
How To Market In A Cookieless World (or Preparing For Hell To Break Loose)

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?

How to Use Amazon Reporting to Create Better Campaigns
Available to watch now
How to Use Amazon Reporting to Create Better Campaigns

Do you understand what Amazon is trying to tell you? More importantly, are you using your reports to improve your Amazon performance?
In this webinar, Lewis Jewsbury, an Amazon Specialist at ClickThrough, will show you some quick tips and ideas to help you demystify your Amazon reports and create better campaigns.

How To Drive Action Through Your Brand On Pinterest
Available to watch now
How To Drive Action Through Your Brand On Pinterest

Pinterest is a platform that’s widely used by consumers yet largely ignored by marketers. Whilst most realise it’s a great source of visual inspiration, not many marketers realise it’s also a shoppable platform. But how can you ensure you’re effectively using Pinterest to inspire your audience into buying your product?

How To Market In A Cookieless World (or Preparing For Hell To Break Loose)
Available to watch now
How To Market In A Cookieless World (or Preparing For Hell To Break Loose)

Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?

How To Build The Perfect Ad Creative (or Why Some Ads Sell More Than Others)
Available to watch now
How To Build The Perfect Ad Creative (or Why Some Ads Sell More Than Others)

In this webinar, ClickThrough’s  Macy Edwards and Amy Dugmore explain the vital role that creativity plays in attracting and retaining your audience’s attention, and the considerable rewards for getting creative execution right.

How To Create Retail-Ready Amazon Listings That Sell
Available to watch now
How To Create Retail-Ready Amazon Listings That Sell

Amazon's universal product page promises a level playing field for sellers. In this webinar, Amazon Specialist Lewis Jewsbury breaks down each element of Amazon’s product page and share some of the listing optimisation techniques he uses to deliver sales success.

Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World
Available to watch now
Exporting With Amazon: Selling Your Product Globally In A Post-Brexit World

With the UK’s GDP in decline, shell-shocked businesses are looking abroad for sales. Spanning 58 countries, Amazon’s marketplace could be the perfect solution. But how do you get started?

How To Sell More Product With a Properly Optimised Product Page
Available to watch now
How To Sell More Product With a Properly Optimised Product Page

The humble product page continues to be the primary gateway to a shopper’s purse. Yet, if that’s true, why isn’t more time spent improving them – and indeed, where would you even start?

How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)
Available to watch now
How To Protect Your SEO During a Site Migration (or How To Not Screw It Up)

In this practical webinar, SEO Specialist, Rory Tarplee explains not only why you must consider SEO in your site redevelopment planning, but also the steps you need to take to make sure that your new site doesn’t bring with it new problems.

Getting More From Your Agency (or How To Make Them Sweat)
Available to watch now
Getting More From Your Agency (or How To Make Them Sweat)

In this honest and thought-provoking webinar, Google’s Sam Craggs and ClickThrough’s Macy Edwards explain why, far from diminishing the importance of agencies, increased automation allows them to increase value by creating joined-up campaigns that capture consumers’ minds and wallets.

How Wireframes Can Transform Your Web Design Process
Available to watch now
How Wireframes Can Transform Your Web Design Process

In this practical webinar, UX Designer Luke Pritchard and Strategy Director Alan Rowe explain how careful management of the effort expended at each part of the web design process can force you to focus on what matters – a logical user journey that delivers delight to users and revenue to you.

Beating Black Friday: Supercharging Your Sales With A Holistic Marketing Strategy
Available to watch now
Beating Black Friday: Supercharging Your Sales With A Holistic Marketing Strategy

Black Friday sales in the UK were expected to top £2bn in 2020, with half of all items available online on sale. But with so much to do (and so much at stake) how can you control the chaos and make sure that your approach is supremely strategic?

How User Testing Will Transform Your Conversion Rate (And What To Do About It)
Available to watch now
How User Testing Will Transform Your Conversion Rate (And What To Do About It)

In this webinar, Strategy Director Alan Rowe will show how a change in approach to user testing can dramatically increase the velocity and validity of your Conversion Rate Optimisation (CRO) program, and crucially, accelerate your sales.

How to use Data-Led Conversion Optimisation
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How to use Data-Led Conversion Optimisation

According to Econsultancy, 22% of businesses are satisfied with their conversion rates – but only a shocking 37% have a structured approach to improving them. In this 40-minute webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build experience will introduce DLD (Data-Led Design™).

Winning New Customers in Difficult Times
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Winning New Customers in Difficult Times

Past downturns show companies that maintained their ad investment generated higher growth than those who reduced budgets. But how can you justify brand advertising when jobs are on the line?

Setting Up For Amazon Success
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Setting Up For Amazon Success

In this webinar, ClickThrough’s Ashley Cooke, an Amazon Specialist with eight years of Amazon trading and advertising experience will take you through his data-backed steps to Amazon success.

Successful International Marketing
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Successful International Marketing

In this webinar, Alison Humphries, ClickThrough's multi-lingual Head of International with over a decade of digital marketing experience, will take you through a systematic approach to exporting.

Should I Be A-B Testing During The Pandemic?
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Should I Be A-B Testing During The Pandemic?

In this up-to-the-second webinar, Alan Rowe, ClickThrough's Strategy Director with 20 years of web build and CRO experience explains how you can continue to use A/B testing to improve your conversion rates and minimise risk to revenue during these tough times.

An Introduction to Amazon Stores and A+ Content
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An Introduction to Amazon Stores and A+ Content

Amazon is the biggest marketplace the world has ever seen. But when you and your competitors share the same platform, how can you make sure your products standout?

How to Optimise Your Landing Pages (and Get The Sales You Deserve)
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How to Optimise Your Landing Pages (and Get The Sales You Deserve)

Four-out-of-five marketers are still not using A/B testing – giving you an opportunity for considerable competitive advantage. But with so much that could be tested, where do you start?

From Blog Reader To Buyer (or How To Make Your Content Pay)
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From Blog Reader To Buyer (or How To Make Your Content Pay)

In this webinar, Alan Rowe and Amy Dugmore explain how focusing on moving visitors from informational to transactional pages is the key to unlocking incremental revenue using content you've already created.

How To Create Retail-Ready Amazon Listings That Sell
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How To Create Retail-Ready Amazon Listings That Sell

In this webinar, Amazon Specialist Lewis Jewsbury will break down each element of Amazon’s product page and share some of the listing optimisation techniques he uses to deliver sales success.

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