NASCAR driver Brad Keselowski has launched a new social media marketing initiative in the run up to the start of the new season, according to an article published by Fox Sports.
Keselowski - who drives for the Penske Racing team - is offering 5,000 of his Twitter followers the opportunity to have their names inscribed on the tray of his Dodge truck in time for the season opener at the Daytona International Speedway.
In order to enter the contest, users must follow the accounts of Cequent's Reese Towpower (@ReeseTowpower), Cooper Standard (@CooperStandard) and Keselowski's personal account (@Keselowski).
Each of the lucky winners will also receive an autographed photo of Keselowski with his Dodge truck. Ten more names are also to be drawn from the list of 5,000; these winners will get their names inscribed in a larger size.
Commenting on the contest, Keselowski, said: "During the off-season, I have been putting a lot of thought into how to further engage with the fans. Social media, and Twitter in particular is an important tool for NASCAR, for the drivers, and for the sponsors. This contest is designed to bring all three of these elements together in a way that can uniquely reward the fans.
"It will be cool to, in a way, carry all of the prize winners with me in the race," he added.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Talk To Us About Accelerating your Digital Performance
Related Articles
More articles you might be interested in:


Google Vehicle Ads: The Digital Master Key for the Motor Industry
Advertising via Google is constantly evolving, and new ways to showcase your brand and business offering are regularly being rolled out. The latest...
Read more
Google Vehicle Ads UK: Where are they now?
The UK market has been waiting with bated breath for Google’s Vehicle Ads release – so where is the update? Learn more.
Read more
Podcast: Threads and The Changing Social Media Landscape
Join Olivia and Stef as they speak to social media specialist Ed about Threads, Twitter's evolution and the future of being social digitally.
Read more
Performance Max is proving popular - but are you using it to the Max?
Performance Max is one of the easiest ways to tackle the full Google network, but are you maximising results? Dr. Dave Chaffey explores. Read more.
Read more
Digital Marketing Updates: Performance Max, No Follow Links, and The Football World Cup
Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Content and International...
Read more
Dr. Dave Chaffey: Conversion Rate Optimisation for Google Ads
Creating conversion-optimised PPC campaigns start at strategy planning. Do you know how you can maximise the return on your ad investment? Dave...
Read more
How to grow conversions with PPC in 2022
We're heading into a new financial year - do you know how PPC can help grow your conversions? Find out how developments from Google and Bing will...
Read more