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Every platform claims the sale. Only one of them is right.

Unspin is our growth intelligence technology. It removes the spin from your performance data to show what is genuinely driving revenue, and models what happens next.

Book a 20-minute demo Remove the spin. Find what's true.

You don't have a data problem. You have too many versions of the truth.

Every platform claims the sale. GA4, Meta, Google Ads, the affiliate report, the agency deck: each one tells a slightly different story about the same customer. Multiply that across markets, product lines and agencies, and the number you have to hit is the only thing everyone agrees on.

More reporting hasn't made the next decision any easier.

A range that keeps growing More lines, more launches, more places for the budget to go. Which of them are actually creating growth rather than spreading it thin?
More than one market An established home market and a newer, more competitive one. Is one subsidising the other, and would the reporting show it?
Several commercial models Direct, wholesale, partner and enterprise all behave differently, and rarely share a single comparable view of return.
An always-on promotion Discounting drives volume. How much of that volume is new customers, and how much is margin given away on sales you would have made anyway?
A fragmented channel mix Paid search, paid social, affiliate, PR, email, content and reviews, often across more than one agency. Every one of them reports a win.
A board watching the curve Accountability that runs to investors. The questions get sharper the closer the plan gets to a number.

If your board asked you these tomorrow, could you answer with evidence.

The growth question "Where will the next £1m of growth come from?" Is it a market, a product line, paid media, or the demand your brand and content already create? Which deserves more investment, and what return should the board expect from it?
The budget question "What would you cut if the budget fell by 20%?" Would you know what to protect, what is discretionary, and how much growth each cut would put at risk, before you made the call rather than after the quarter closes?

One trusted view of what's driving performance, and what happens next.

Unspin combines marketing effectiveness principles, data science, econometric thinking and predictive modelling. It sits alongside the reporting you already have. GA4, your dashboards, your agency decks all stay where they are.

Reporting tells you what happened. Unspin explains why it happened, models what is likely to happen next, and shows whether the right move is to invest, reallocate, protect or do nothing.

What is genuinely driving sales, by channel, market and product
Where growth is being constrained, in or beyond media
Where the next pound of investment will create the most value
Which activity to scale, reduce, or protect at all costs
How to justify every one of those calls to the board and the CFO

What do you want to know.

Once the model is built, you can interrogate it. These are the questions clients ask first.

"What happens to revenue if I invest more in SEO?"
"How much faster could we grow if we spent another £50k?"
"I want to grow revenue 20% this year. How do I do that in this market?"
"What is our biggest watch out?"

No new platform. Just the data you already have.

Most engagements start with a handful of exports. The heavy lifting is in the interpretation, not the implementation.

01 Export what you have GA4, Google Ads, Meta, affiliate, email, CRM and sales data, by market and by product. Excel, CSV or platform exports are enough.
02 Map the relationships We analyse how activity connects to demand, conversion and revenue, not just what each platform claims for itself.
03 Find the true drivers Separate the channels and products genuinely creating growth from those taking credit for demand that already existed.
04 Test the promotion effect Model how much discounting is winning new customers versus subsidising sales that would have happened anyway.
05 Prioritise the next pound Rank where future investment is most likely to pay back, and model what a 20% budget cut would actually cost you.
06 Decide in a half-day workshop We review the findings with your team and leave you with clear, defensible recommendations and next steps.

The questions a growth intelligence review is built to answer.

We don't arrive with conclusions. These are the things the analysis is designed to test.

01. How much of paid spend is harvesting demand your brand, PR and content already created.
02. Whether discounting is winning new customers or eroding margin on customers you would have kept.
03. Which product lines drive incremental growth, and which are spreading the budget thin.
04. Whether SEO and content are under-credited as a true engine of demand and revenue.
05. Whether one market is subsidising another, and where the headroom really is.
06. Where the next £1m of growth most likely sits, and what it would take to get it.

The objective isn't to prove what you already believe. It's to test it.

See it on a real example, in 20 minutes.

A short, practical demonstration of how Unspin turns scattered marketing data into one confident view of where to invest next. No preparation required.

The Unspin growth intelligence demo

A 20-minute walkthrough, led by one of our strategists.

How Unspin works, on a real-world example

Growth driver insights and where value is being missed

Investment prioritisation opportunities

Budget reduction scenarios and revenue at risk

Example outputs, and what a full engagement looks like

Introductory engagement

£2,500–£3,500.

Data gathering, analysis, growth driver identification, investment prioritisation, budget modelling, an executive summary and a half-day strategic workshop.

Book your demo

No preparation required.

Let's find what's true.

Thirty minutes. No deck, no discovery fee. We will tell you what we would do first, and what we would stop.

Book a call