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Demand

We create demand for your brand through paid media, by planning and optimising for attention, not impressions.

Paid search

A PPC campaign is the fastest digital marketing tactic to occupy the very top of a search engine results page (SERP). Our PPC services help you reach customers quickly, whilst directing them exactly where you need them to go. We work across both Google Ads and Microsoft Ads (Bing), ensuring you're able to capture your target audience whichever their preference. Our expertise includes Google/Microsoft Shopping and the Google/Microsoft Search Network, as well as Google's SERP.

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Programmatic

Our display advertising services enable you to capture potential customers attention across the web. Programmatic display advertising is an essential part of building the brand awareness that drives potential customers through your conversion funnel and, through careful management of audiences and ad creative, we ensure your brand image is seen in the right places at the right times. Our programmatic display services provide you access to highly targeted websites to ensure we are reaching the most relevant audiences for your business.

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Paid social

Using paid social media marketing services is the best way to capture potential customers with engaging content that fits seamlessly into its surroundings. Our paid social specialists can run your activity as a stand-alone campaign or as part of your overall marketing mix to improve your digital performance. Through paid social advertising, we have helped our clients gain sales, grow their follower counts and even achieve industry firsts.

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The fastest way to drive traffic that converts

Our digital paid media services are there to help you manage what can be a vital part of any marketing mix. We have a track record in helping our clients reach the next level in digital paid media advertising by combining our passion and expertise with their love and knowledge of their brand. We use our collaborative approach to identify the platforms most appropriate based on the specific consumer journey for a brand, and use our tools, experience, and knowledge to improve their ROI.

ClickThrough are a long-term partner of Renault Retail Group and we're very pleased with the consistent innovation and creativity they bring to our paid search campaigns. In what was a difficult time for the whole automotive industry, they were able to identify a way to uplift performance and reach more potential customers in a market that's never been more competitive.

Kelly GreeneSenior Group Marketing Manager, Renault Retail Group

Now we're showing off

65%

Decrease in CPA with Performance Max.

Renault Retail Group
100%

Increase in plan purchases in three months.

Simplyhealth
20%

Growth in conversion rate using SA360.

Simplyhealth

Tell us what you need

Paid media audit

Our audits determine the effectiveness of your current paid media set-up. We'll identify the areas that you can improve on (with recommendations of how to implement), highlight the parts you're already doing well and advise on technology and advanced features that can help you progress.

Managed service

Our managed services ensure your paid media strategy is being run, targeted and optimised the best it can be. We work this around your needs and can include management on a number of platforms including Google Ads and Facebook, through key tasks such as keyword optimisation, bid management, reporting, ad creation, and more.

Training

Knowledge is power, which is why we don't keep it to ourselves. Alongside our services, we offer training in all areas of digital paid media to enhance your understanding, improve ability, and empower you to measure your own results.

Assist and mentor

Our assist and mentor programmes are designed for brands managing their media in-house but looking for external reassurance and advice on their strategy. We'll help build your confidence and ensure you stay on the right track.

Consultancy

Our consultancy services are for businesses confident with running their own paid media but looking for an external specialist to discuss their strategy. We provide an opportunity for clients to confer with digital paid media experts and get recommendations from within the industry.

Questions we get asked

How much do PPC management services cost?

The cost of PPC services will depend on a combination of how much budget you're allocating to your campaigns, how much time we'll need to maximise your performance, and the results we can achieve. Our final cost is results-based. To speak to us about PPC management service costings, get in touch.

What do your PPC management services include?

We handle the management of your Bing or Google Ads account in its entirety, from brainstorming a keyword strategy in collaboration with you, to refining your ads, managing your budget, and tracking results. We also work with e-commerce clients on Google Shopping.

What are the benefits of PPC and paid social advertising?

PPC, display and paid social media marketing are the quickest way to get your brand seen. While you work hard at improving your organic strategy, or other parts of your digital marketing strategy, paying for ads will give you an instant short-term boost (and beyond). With a properly managed paid ads strategy, you'll be seen by audiences and keywords you'd otherwise struggle to reach.

What is the difference between organic and paid results?

Organic results are based on how relevant your search engine finds them to your search query, or they'll appear naturally during a scroll through social media. Paid results are promoted posts that are more likely to appear for users. In search engines, this is usually done on a pay-per-click basis.

How long before I see paid media results?

While we can't put a timeline on how long our digital marketing campaigns take to work, digital paid media campaigns are the quickest way to gain brand visibility and conversions from your advertising strategy. In some cases, you could see returns the day your ads go live.

Why should you work with a PPC or paid social agency?

An agency such as ClickThrough that provides paid social media marketing or PPC services will ensure you have paid media specialists working on your campaigns. While you could take this capability in-house, our specialists have the experience and tools to make your investment in ads go further and ensure you're seeing a great ROI.

How do paid digital channels work together?

By having a digital paid media strategy across a range of platforms, you'll be maximising your brand visibility quickly and easily. When managed well, this will increase your potential pool of customers, and also ensure brand recognition when they see you on multiple platforms.

How does paid digital advertising work?

Paid digital advertising works by occupying natural digital spaces with sponsored posts, such as on search pages, social media marketing and through display advertising. Paid digital advertising enables you to target specific keywords, enact brand safety guidelines against bad keywords, and ensure you're being seen by the right audiences.

What is a paid media channel?

A paid media channel is a marketing channel you pay to use. Whereas you may pay for an SEO specialist to optimise organic activity, you aren't paying to be present online. Paid media ads are sponsored placements you have more control over, for a price set by the media owner.

Let's chat

Book in a call with one of our digital paid media experts now.

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