Discovery

We make your brand easier to find, understand and choose. Whether users discover you through search, AI or social.

We're really proud of it.

The work

Integrated Approach Boosts 4gadgets Organic Performance After Migration Issues Rebuilt after a migration that lost the lot. Read the case study

ClickThrough smashes industry averages with email newsletters Email marketing should never be overlooked! Find out how we achieved industry-beating ... Read the case study

Snapshot: ten top keywords secured for citizenship by descent campaign Unlock organic web traffic with our optimised landing page content. Addressing ... Read the case study

Inter-agency collaboration saves Arden University £5.4k in monthly media spend Find out how our organic search team collaborated with another agency to save Arden ... Read the case study

SEO

Business success no longer depends on physical location. You have to be found online, and strong search engine optimisation puts you where your audience is already looking. We work as a performance SEO agency, so the focus goes past ranking and visibility to the click-through rate that follows.

Explore SEO

Organic content

Content should never be secondary. Relevant, distinctive, keyword-rich content attracts more visitors, and our digital content experts create it consistently to attract and retain a defined audience and drive profitable customer action. That spans website content, blog posts, landing pages, press releases, emails and infographics.

Explore organic content

Digital PR

Content outreach and link growth are a crucial part of a fully integrated marketing strategy. Strong content engages users early in the funnel, creates buzz around your brand or product, captures journalist and blogger attention, and builds authority through healthy backlinks that lift organic performance.

Explore digital PR

GEO

People now ask ChatGPT, Gemini, Perplexity and Claude the questions they used to type into a search box, and the answers name some brands and not others. Our AI visibility audit shows where you appear across those engines, and we work on the content and signals that decide whether you get named.

Explore GEO

Speak to a strategist

Book a call

We'd love to help.

A weathered wooden chest half buried in the sand on a beach below chalk cliffs

Users discover brands everywhere, all the time

At ClickThrough, we understand the way users search for services and products is more diverse, and harder to predict than ever. The solution is to be everywhere they are, all the time. That's why our discovery team work across search, social and agentic organic surfaces to make sure you're found, understood and chosen.

The way ClickThrough worked with us to identify problems and implement solutions has been refreshing. We are really pleased with the traffic growth we are seeing and continue to see. Plus their adaptability during the pandemic has been a real bonus and has ensured our newfound momentum hasn't dipped.

Oana JoshiArden University

Now we're showing off

373%

Increase in visibility with SEO and content optimisation.

Arden University

898%

Increase in organic sessions.

IP Homecare

171%

Increase in traffic and leads from content outreach.

Payvision

How it works

Idea generation

We ideate new content output for your brand to support organic search performance. The aim is to increase brand awareness and acquire high-quality backlinks to your website. Those links build consumer trust with your brand and improve your domain authority.

Content creation

Our content team creates quality content based on what they know resonates in the media, whether that's based on trends or business data your brand shares. They also craft new, compelling stories from existing content.

Tailored outreach

Each piece of content is tailored to fit specific journalists and publications that suit the story, the target audience and the sector your brand sits in, to create the maximum impact.

Making existing work go further

We create content from scratch and optimise what you already have to improve user experience and search rankings. Repurposing existing content works, as does fixing the issues in old SEO campaigns that are stopping people finding you.

Questions we get asked

What is the difference between national and local SEO?

Local SEO optimises your online presence for higher local search rankings, on Google Places, Yahoo Local and Yelp. National SEO achieves rankings across country-level search engines. International SEO targets rankings outside your home country.

How do you measure SEO and content success?

We use tools including Google Analytics and BrightEdge to track impact and identify the next priorities, and report on it weekly and monthly.

How often does content need to be created?

Regular uploads matter, alongside refreshing and optimising what's already there. The strategy combines offensive tactics (new content), defensive tactics (solidifying existing content) and special tactics (the creative outside-the-box ideas).

What kinds of content are there?

Beyond blog posts and social media, content marketing includes e-books, podcasts, email marketing, PR, link building strategy and infographics.

What is content outreach and link growth?

A strategy that supports organic search performance through the acquisition of strong, healthy backlinks. Content is produced and outreached to relevant publications and websites within your industry. It can also create a buzz and generate sales leads if the content is trend-based.

What are the goals of content outreach?

To increase awareness, raise your company profile, increase traffic to your website, bring in new customers, and ultimately help your business grow.

How is content outreach measured?

Through keyword rankings, referral traffic, share of voice, social media engagement and quality link numbers.

What are the benefits of content outreach?

Whatever the size of your business, content outreach increases brand awareness, improves search rankings and sells more products. You need a professional, strategic, performance-focused digital presence to gain the attention of online journalists, industry experts and digital influencers.

Let's chat

Book in a call with one of our SEO and content experts now.

Work with us