ClickThrough's real, close-knit approach to all channels meant we experienced a staggering increase in Black Friday conversion rates, and ultimately exceeded last year's performance. No easy feat when in the midst of a cost-of-living crisis and a nationwide decline in customer confidence.
Thanks to the digital accelerator initiative from Clickthrough, we were able to clearly see what had been identified as weaknesses and gaps across our digital marketing, and more importantly how to make improvements. This approach allowed us to step back and hear how we could accelerate our digital performance to meet our business goals. The team from Clickthrough worked on this in the background and then presented back to us on the areas for improvement, evidencing what could make a positive difference. Clickthrough were able to give an honest appraisal in a digestible pack that we were able to take forward into our future plans.
Right from the start, CTM have been very proactive in planning a strategy around optimising the site to improve conversion performance. Having the design led testing first has meant that variant tests have won out almost every time which has resulted in a great set of improvements to date. I would be happy to recommend the CRO team if you are looking to generate better conversion rates.
ClickThrough are a long-term partner of Renault Retail Group and we're very pleased with the consistent innovation and creativity they bring to our paid search campaigns. In what was a difficult time for the whole automotive industry, they were able to identify a way to uplift performance and reach more potential customers in a market that's never been more competitive.
The team at CTM were a pleasure to work with and supportive during the busiest period of the year for our industry. Our challenge was to meet up to the demand increase over this period. Our business had a low number of individuals managing the channel internally for the scale of our annual investment so that additional help really benefited what we could deliver. We worked collaboratively for 8 months to maximise the opportunity of Black Friday. They delivered on executing improved ROAS before and after the seasonal event but adapted well to sales levers when most beneficial to business. We would work with them again when needed for similar challenges.
We have been extremely satisfied with ClickThrough and they have surpassed our expectations. Most importantly, they obtained results, and that is an undeniable measure. We would be happy to recommend them to anyone who is looking to improve their search engine marketing.
My team, as well colleagues across the business, have really enjoyed working with ClickThrough. We've built a fantastic partnership, and I'm looking forward to developing our work together.
ClickThrough increased our online visibility and their impact on revenue has far exceeded our expectations.
Special thanks to ClickThrough Team for their amazing knowledge and letting the Pret Express campaign become a real success story.
The Spotify sleep playlist is a brilliant, well-considered piece that should engage a variety of audiences - especially with it being a content format we've not tried before.
The numbers behind the work are in the case studies.