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GEO

Generative engine optimisation

People now ask ChatGPT, Gemini, Perplexity and Claude the questions they used to type into a search box. The answers name some brands and not others.

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Performance focused

The content and SEO work we produce is designed to achieve results. The right content positioned in the right way.

Strategic knowledge

Our experts know the detail when something is or isn't working, and how to optimise for the best possible results.

Tailored to you

Our strategies are bespoke and uniquely tailored to deliver your KPIs.

Where you appear, and who is cited instead of you

Our AI visibility audit runs diagnostics across ChatGPT, Gemini, Perplexity and Claude to show where you show up and where a competitor shows up in your place. Then we work on the content and the signals that decide whether you get named.

  • AI visibility audit across the major engines
  • Prompt and question mapping for your category
  • Competitor citation analysis
  • Content and structure changes that earn citations
  • Entity and schema work
  • Tracking as the engines change

We're trusted to deliver by industry-leading brands.

Hype
Otty
Renault Retail Group
Missguided
Student Roost
Woolroom
SPAR
Arden University
Craghoppers
Aggreko

We partner with the biggest platforms in the industry.

Google
Facebook
VWO
TikTok
Uberall

Straight answers

Is GEO just SEO with a new name?

No. There is overlap in the groundwork, but being cited in a generated answer is not the same job as ranking, and the two can move in opposite directions.

Can you actually measure it?

Yes, by sampling the engines against the prompts that matter to your category and tracking who gets named over time.

Where does this sit with our SEO?

Together. Run separately and you pay for the same job twice.

Speak to a strategist

Book a call and we'll run the audit before we ask you for anything.

Book a call