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A sunlit nursery playroom with a low table, wooden toys and an open laptop

User experience

Build a picture of your audience, then give them what they need

Data-led Design® uses heatmaps, A/B testing and offline user testing to find out what people actually do, rather than what we assume they do.

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Independent

We challenge the status quo and question best practice. The most successful strategies are bespoke, built with only you and your users in mind.

Collaborative

We know this work and you know your users. We get to know your needs and get into the data behind their behaviour first.

Data-driven

Our processes are grounded in data. We use your insights along with offline testing to get actionable feedback at every step.

A page is not finished until the feedback runs out

A page is not declared finished until we get no more actionable feedback from offline testing. That is the whole discipline: keep testing with real people until there is nothing left worth changing.

  • Heatmap and session analysis
  • Offline user testing with real participants
  • Wireframes and prototypes
  • Accessibility review
  • Iterative testing rounds
  • Handover to build, or we build it

Results to show off about

55%

Increase in leads from UX improvements.

Childcare provider

We're trusted to deliver by industry-leading brands.

Hype
Otty
Renault Retail Group
Missguided
Student Roost
Woolroom
SPAR
Arden University
Craghoppers
Aggreko

We partner with the biggest platforms in the industry.

Google
Facebook
VWO
TikTok
Uberall

Straight answers

What is Data-led Design®?

Our own process. Every design decision is informed by data rather than taste, and tested before it ships.

Do you do research as well as design?

Yes. The research is the point; the design is what comes out of it.

Can you work with our developers?

Yes. We hand over specifications and prototypes, or we build it ourselves.

Speak to a strategist

Book a call with one of our UX experts and we'll look at your funnel together.

Book a call