ClickThrough Marketing Personas Revealed

CLICKTHROUGH MARKETING Personas Revealed: The 5 Profiles Powering Growth, Loyalty and ROI

Built for marketing leaders ready to personalise journeys, sharpen targeting, and convert faster.

In today’s digital marketing landscape, B2B and B2C companies expect performance-driven, data-led strategies that connect AI insights with human creativity to maximise ROI and growth potential. Clients seek agency partners who deliver measurable uplift through integrated, optimised digital journeys across multiple marketing channels. Understanding your buyer personas sharpens focus, aligns messaging, and ensures you deliver exactly what your audience needs, precisely when they need it.

Especially for a brand like ClickThrough Marketing, where customer loyalty is won or lost in minutes.

That’s why we’ve created a bespoke Buyer Persona Snapshot for ClickThrough Marketing —profiling five high-impact buyer types shaping your performance today, and unlocking smarter strategies across marketing, UX, CRM, and spend allocation.

Marketing Director

Senior marketing leader in mid-to-large enterprises seeking measurable growth and cross-channel ROI improvement.

• Trigger / Needs: Needs to prove clear KPI uplift, integration of AI insights, and better budget utilisation.
• Buying Drivers / Influencers: ROI guarantees, data-driven results, seamless omnichannel execution, and trusted partnerships.
• Messaging Hook: "Unlock 58%+ uplift with AI-powered, integrated digital strategies that prove ROI fast."

Head of Digital Transformation

Executive responsible for digital innovation, looking to align marketing with tech stack and business transformation.

• Trigger / Needs: Needs a partner to deliver AI-driven automation and journey optimisation integrated with existing systems.
• Buying Drivers / Influencers: Capability to accelerate digital maturity; future-proofing marketing tech investments.
• Messaging Hook: "Accelerate your digital journey with data-led marketing powered by advanced AI and seamless integration."

SME Business Owner

Owner of a growing small to medium business looking to rapidly scale with limited in-house marketing expertise.

• Trigger / Needs: Seeks straightforward, measurable growth solutions that maximise limited budgets and time.
• Buying Drivers / Influencers: Clear ROI, simplicity, trusted expertise, and fast time-to-value.
• Messaging Hook: "Performance marketing designed for SMEs — fast, measurable growth without the guesswork."

E-commerce Manager

Oversees online sales channels at retail and direct-to-consumer brands needing conversion and channel optimisation.

• Trigger / Needs: Needs measurable uplift in sales, effective multi-channel campaigns, and enhanced customer journeys.
• Buying Drivers / Influencers: Proven performance marketing tactics, AI-led personalisation, and channel synergy.
• Messaging Hook: "Boost your e-commerce revenue with AI-driven marketing journeys that convert more visitors into buyers."

Agency Partnership Manager

Works within larger agencies seeking collaboration with specialist performance marketing partners for clients.

• Trigger / Needs: Needs reliable, expert digital strategy partners that deliver consistent client uplift and ROI reporting.
• Buying Drivers / Influencers: Partnership reliability, proven track record, and transparent ROI guarantees.
• Messaging Hook: "Partner with a performance-led agency that guarantees uplift through data, testing, and tech alignment."

🎯 Why This Matters

These aren’t just profiles—they’re performance levers. With these insights, your team can:

• Tailor CRM, app and website journeys by urgency, channel and intent
• Align promotions and personalisation with what actually drives conversion
• Deploy AI-powered recommendations based on real user needs
• Break down silos and target spend based on persona-specific value

These personas are just the start. The real value comes when they guide your marketing strategy, digital journey, and service innovation—especially when enhanced with AI-enabled personalisation.

🔎 What’s Inside the Full Snapshot?

Our tailored snapshot includes:

• Persona tables mapping triggers, objections, urgency, revenue value
• Messaging hooks, preferred channels, and segmentation tactics
• Personalisation ideas and AI-led conversion opportunities
• Strategic use cases across UX, CRM, campaign planning and spend

This insight has been used to help retail, trade, ecommerce, and omnichannel brands outperform—now it’s built around you.

GET THE FULL BUYER PERSONA SNAPSHOT FOR ClickThrough Marketing

To get a copy of the full report, please complete the enquiry form below. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.