The Q2 2026 benchmarking report for UK garden room suppliers has just been published. Learn how the top 12 UK garden room suppliers perform across the digital space.
The latest Q2 2026 benchmarking report for UK garden room suppliers has just been published. It covers the largest 12 UK garden room suppliers, including Dunster House, Tuin, Forest Garden Group, Tiger Sheds, Quick Garden Ltd, Project Timber, Skinners Sheds & Log Cabins, Malvern Garden Buildings, Green Retreats, Crane Garden Buildings, Crown Pavilions Ltd and Rooms Outdoor.
The research gives an inside track on who is winning the biggest share of voice online and quantifies the gaps, risks, and missed opportunities for other UK garden room suppliers to win brand exposure locally, online views, and discover new customers. The report highlights quick wins that will improve customer interest from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q2 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call.
Q2 2026 WINNERS LEADERBOARD
For a glance into just 6 of the metrics, we evaluated these top 12 garden room suppliers on, check out our quick-look table below;
To understand what the *CTM Digital Performance Index™ is click here.
Continue reading for further detail on this quarter's best and poorest-performing brands, or request a copy of the report for the full review.
What The Industry Research Report Covers
The 70+ pages of research benchmarks each brand based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Driving Optimal ROAS from Paid Media Channels
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long-term viability, competitive advantage, and sustainability.
Pay-Per-Click Marketing
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q2 2026, the average monthly budget wastage across these UK garden room suppliers was £13,973 with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £3. This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, three suppliers reported the lowest monthly cost-per-click (CPC) at £2, and Crown Pavilions reported the highest at £8 .
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, Crown Pavilions has the lowest estimate monthly ad spend at £3,900, and Dunster House has the highest at £548,000.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Technical Website Compliance
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. UK garden room suppliers should minimise 4xx errors on their website, as broken pages can frustrate users and cause them to mistrust the brand.
In our previous audit, Forest Garden Group reported the most 404 errors (172). This quarter, Forest Garden Group has made progress to reduce their total to 27, moving them up the leaderboard. Currently, the brand with the most 404 errors is Tiger Sheds (106). 404 errors can waste users’ time by forcing them to search again for the information they originally wanted. Instead of reaching the correct page immediately, visitors may need to return to search engines or browse through menus to locate relevant content. This extra effort can quickly become irritating.
Site Speed & Conversion Rate Performance
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. UK garden room suppliers should take into consideration how a fast-loading website can attract and retain visitors. A fast-loading website also improves SEO performance, conversions, and a user’s engagement.
In our previous audit, Forest Garden Group reported the slowest mobile site speed (11). This quarter, Forest Garden Group remains the supplier to watch, and they’ve since decreased their mobile site speed to 3. Long loading times can interrupt users while they’re trying to complete important tasks such as booking appointments, reading information, or contacting support. Repeated delays can make the entire process feel unnecessarily complicated. This often results in frustration and lower customer satisfaction.
Building Competitive Advantage with Domain Authority
Domain authority is an essential metric for measuring the effectiveness of SEO performance and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that isn’t gained through sponsored ads. UK garden room suppliers should focus on creating and uploading shareable content that other websites with a similar audience can backlink to.
A ‘good’ DA really comes down to how your competitors are performing however, it’s generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our previous report, Skinners Sheds & Log Cabins received the lowest DA score (11). This quarter, Skinners Sheds & Log Cabins remains the supplier to watch, and they’ve since decreased their DA score to 8. Strong domain authority can increase the likelihood of content being indexed and recognised quickly by search engines. New blog posts, articles, or landing pages may gain visibility faster because the website already has a solid reputation. This helps businesses maintain momentum with their content strategies.
Organic Performance – Mobile & Desktop
A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. UK garden room suppliers should focus on increase their organic traffic across desktop and mobile, which requires following a successful keyword strategy and ensuring their website is easy to navigate across all devices.
Three brands reported a decrease in organic traffic on desktop, with Crown Pavilions seeing the biggest loss (-15%). On mobile, seven brands reported a decrease in organic traffic, with Rooms Outdoor seeing the biggest loss (-32%). Internet connection quality can influence how users interact with websites on mobile devices. Visitors using slower mobile networks may abandon websites that contain large images, videos, or heavy scripts. Desktop users on stronger broadband connections may not experience the same issues.
Universal Search Opportunity
Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a site can appear for universal search results without being strong in standard rankings. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a site can appear for universal search results without being strong in standard rankings. UK garden room suppliers should be utilising all universal search features, especially ‘reviews’ and ‘images.
Dunster House continues to secure the most Universal Search appearances (3,366) — a decrease from 4,083 previously. The majority of their appearances came from ‘images’ (3,000).
The Longtail Keyword Opportunity
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for brand new search terms as they enter Google’s index. There are many longtail keyword options UK garden room suppliers could be using, such as ‘luxury garden rooms’ or ‘bespoke garden rooms’.
Tiger Sheds continues to secure the most longtail keyword appearances for position 3 (1,595) — an increase from 1,166 previously. Dunster House also continues to secure the most appearances for positions 4–10 (2,951) — an increase from 2,563 previously. Longtail keywords can improve the quality of organic traffic rather than simply increasing volume. While these phrases may attract fewer searches individually, the visitors they bring are often more engaged and valuable. Higher-quality traffic can lead to better long-term business outcomes.
Facebook Adverts
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. For UK garden room suppliers, Facebook ads are an opportunity to showcase their offerings to a new audience.
We’ve included screenshots of Dunster House’s sponsored Facebook posts. Social proof helps sponsored posts perform better. Reviews, testimonials, and user-generated content increase trust and make people more willing to engage.
Top Social Shares & Content
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your brand engagement, but great for Google, too, who will recognise content which achieves traffic over a long period of time. It's great for your engagement, but great for Google too, who will recognise content which achieves traffic over a long period of time. Social media could be especially useful for promoting services and reaching a wider audience.
Dunster House secured the most Facebook Likes (108,300) — an increase from 107,800. Forest Garden Group secured the most Instagram followers (55,200) — an increase from 49,000. Pinterest was the most popular social media platforms of all brands. Dunster House received the highest total engagement rate (15,091) and the highest average engagement (225).
Website Readability & Accessibility
20% of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, even subconsciously, brands lose customer interest as they turn to other online appliance brands that can better meet their accessibility requirements.
In our previous report, Forest Garden Group received the most accessibility alerts (266). This quarter, Forest Garden Group has made progress to decrease their total to 260. Though they’re still the brand to watch, and progress is a sign a brand is aware of the implications of accessibility alerts. Websites with accessibility alerts and contrast errors may experience inconsistent user behaviour, as some visitors can navigate successfully while others cannot. This inconsistency creates an uneven experience across different user groups. It makes it harder to predict how people will interact with the site.
GET THE FULL 70-PAGE Q2 2026 REPORT
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.