Boosting Shower Brands Revenue by 157% with Integrated Problem Solving

Sometimes there is not one clear problem to solve, and there could be various issues impacting performance. Getting your team together to address multiple problems as a whole can be a great way at find an integrated solution. 

How Our Integrated TeaM Addressed Performance Problems

When client performance problems are coming from multiple channels, our outlook is to look at it from an integrated perspective - getting the team to view the problems initially in silo but to come together as an integrated team to figure out the solutions and whether these can intertwine across specialisms. We took a look at how we could impact their digital performance. 

The Challenge

The biggest challenge for our team was to address and increase the number of direct sales coming from the brand website.

The brand was suffering with low brand awareness compared to partner brands, which meant that other outlets outperformed the client website in SERPs from both an organic and paid perspective. 

There were also issues from a PPC point-of-view, with the product feed posing a challenge. 

The SOlution

Our integrated, omnichannel approach to resolving these issues was multi-faceted. Our first port of call was to resolve tech issues across the website and optimise key category and product pages for important keywords. 

We assisted the client with their PPC - supporting the running of their own product feed and focusing on the outlet range which proved to be a success. Tactics like analysing creative heatmaps to inform future creative worked well.

New product launches have been a success with our assistance, and utilising new Google updates for improved efficiency and visibility has been worthwhile.

The Results

By addressing some of the client's challenges across a 12-month period, we saw improvements across various performance metrics. 

We saw a 152% increase in eCommerce purchases and a 157% increase in revenue. There was also a 75% year-on-year increase in revenue attributed to PPC, and a 53% increase in PPC RoaS year-on-year too.

Organically, we were able to move the 'electric showers' keyword into position one on SERPs and saw a 57% increase to the number of overall relevant keywords, a 384% increase in keywords between position one and ten, and significant increases in clicks and impressions for key products off the back of content optimisations.

Alongside this, we utilised Paid Social across a number of platforms to help increase brand awareness, achieving incredible reach and impression numbers. 

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