Amazon Marketing Services (AMS) offers a large opportunity to grow your revenue and awareness
We recently helped Craghoppers by successfully implementing an Amazon Marketing Services strategy to achieve the following results:
- 45% rise in revenue
- 30% growth in ROI
"ClickThrough has successfully taken on management of our AMS campaigns and in a short space of time have driven a significant increase in sales. They have done this using their expertise and knowledge of the Amazon market place." - Alex Wall, eCommerce Executive, Craghoppers
AMS is often seen as time consuming and a complicated platform to manage, however it can have significant returns when managed effectively.
Here are some top tips on how to get the most from your AMS campaigns:
- Implement best practice account structure, splitting brands versa generic
- Regular monitoring of search queries is needed
- Pick ASINs with the most reviews and highest star ratings (91% would not consider purchasing if a product has less than three stars)
- Create a good quality store page
- Create specific content for Amazon product pages.