YorkTest is leaving money on the table. Our independent, evidence-led review of your digital acquisition funnel uncovers hidden inefficiencies across paid media, landing pages, and customer retention—no pitch, no obligation, yours to keep. Choose which audits matter most to your growth.
Each audit is run by a channel specialist against a fixed diagnostic framework, then written up for a decision-maker — findings ranked by impact, with the reasoning shown, not just the verdict.
Findings are based only on what the data and accounts actually show. If something's already strong, we'll tell you that too.
No vague "best practice" scoring. Each issue is tied to a specific account setting, query, creative, or journey step you can verify.
You get an ordered action list — what to fix this week, what to plan for, and the likely size of the prize behind each.
One audit per platform — pick the channels where YorkTest spends today, or where you suspect untapped demand.
Are you overpaying for broad symptom queries while missing high-intent diagnostic test traffic?
We look at: account & campaign structure, wasted spend on broad and irrelevant queries, Shopping feed health, Performance Max placement transparency, conversion-tracking integrity, and the branded vs non-branded split.
Capture the affluent 45+ demographic researching health solutions on Bing.
We look at: import hygiene from Google, Bing-specific opportunities being missed, audience and demographic targeting, Shopping coverage, and the older, health-conscious profile this platform reaches.
Bridge symptom awareness to scientific solution through segmented creative storytelling.
We look at: objective alignment, creative fatigue, audience overlap, Conversions API / signal quality, attribution honesty, and the balance between prospecting and retargeting spend.
Leverage gut health trends and influencer partnerships to reach younger wellness consumers.
We look at: native creative fit, Spark Ads usage, targeting strategy, measurement set-up, and whether the channel is being treated as a performance engine or just a brand experiment.
Reach health-conscious users planning dietary changes and wellness routines.
We look at: keyword and interest targeting, shopping-feed integration, funnel role and intent capture, and whether spend is reaching planners before competitors do.
Maximize visibility for at-home testing kits among high-intent e-commerce shoppers.
We look at: Sponsored Products and Brands performance, share of voice vs competitor kits, product detail page conversion, and ACoS / TACoS efficiency across the catalogue.
Unlock B2B wellness programs and corporate employee health initiatives.
We look at: targeting precision, cost control on an expensive platform, lead quality and routing, and whether B2B spend is justified against the audience it actually reaches.
Paid media only converts what the rest of the experience earns. These audits cover everything spend depends on.
Own long-tail symptom-solution keywords and build E-E-A-T authority.
We look at: technical health, content gaps within ASA / medical-claim constraints, E-E-A-T trust signals for a health brand, SERP feature capture, and visibility inside AI Overviews and LLM answers.
Reduce friction in checkout for high-value diagnostic purchases on mobile.
We look at: friction across the kit purchase → registration → result-reading journey, the mobile experience, trust and reassurance signals, and the specific moments where conversion is being lost.
Diagnose whether your ads move prospects from problem-aware to solution-ready.
We look at: message-to-market fit per persona, claim compliance against ASA / CAP rules, hook strength, creative volume and testing cadence, and format coverage across every active platform.
Add the audits you're curious about above, then send your selection straight to us. We'll confirm scope, what we'd need from your side, and a turnaround — with no commitment to anything beyond the findings.
Your contact: Phil Robinson · probinson@clickthrough-marketing.com
