Google Performance Max Diagnostics

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Stay ahead of the curve with evolving campaign types in Google Ads and ensure your budget is allocated effectively.

Google used the word 'keywordless' for the first time in 2023, and followed that up with several surveys to get a feel for how users would be impacted by keyword-based campaigns being absorbed into Performance Max.

The emergence of Performance Max, an automation-driven campaign designed to enhance ad performance across various platforms such as Search, Shopping, Local, YouTube, Discovery, and Display, has streamlined the advertising process by offering a comprehensive solution for campaign optimisation.

It is important to assess the efficiency of your budget across your account, especially with the introduction of new campaigns like Demand Gen.

Google Ads PMAX

What implications could mismanaging budget allocation have for you?

Proper budget allocation is not one-size-fits-all; it varies based on your KPIs and business objectives. Ineffectively deploying funds can have several repercussions for your business.

Inefficient spending.

Ultimately, inefficient spending can harm your performance if you are not directing it towards areas that align best with your business goals.

Missing out on superior results.

Are you leveraging PMAX to enhance results for by optimising your product feed for efficient volume growth like emerging brands are?

Being left behind.

Smart businesses are always experimenting with fresh campaigns and strategies. Don't be content with your current results and risk missing out on significant opportunities.

Enhance your acquisition tactics with our Performance Max Diagnostics report

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Account-level campaign split

How much do your acquisition strategies depend on keyword targeting, and how prepared are you for the shift towards a keywordless future? Are you allocating sufficient resources to diverse campaign types like PMAX and Demand Gen?

Performance per category

As Performance Max becomes more prevalent in your advertising, you’ll need to get under the skin of how well optimised your campaign portfolio is. Are you investing too much into a poor performing category? Find out with the Performance Max Diagnostics report.

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product distribution

Product level budget allocation

With a diverse range of products, it can be difficult to pinpoint which ones are truly performing well through regular Performance Max reports. Our shared data offers valuable insights into product distribution, pinpointing any heavy reliance on certain items and uncovering potential hidden gems that could benefit from additional investment.

Budget efficiency diagnostics

Businesses are frequently surprised by how their budget is allocated across different product groups in our report. This can vary from a significant portion of media spend going towards products that drive clicks but no revenue, to top revenue generators receiving only a small fraction of the total budget.

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roas analysis

Target analysis

By inputting your target ROAS in the form provided, we can pinpoint which products require additional focus and highlight those that are currently being emphasised by the PMAX algorithm. It is common to see numerous instances of products receiving substantial budgets yet falling short of expected returns.

Data-Led Design® assessment

We will evaluate areas where you can minimize wasteful media spending and enhance the return on ad spend (ROAS) of your paid media campaigns, boosting your conversion performance through Data-Led Design®.

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Performance Max insights in just a few quick steps

1. Fill out the form below.

2. Export your Google Ads .CSV file and upload it. Unsure how? Click here for detailed instructions.

3. Wait for us to get in touch with your Performance Max Diagnostics report. 
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