Who is the Digital Performance Accelerator for?
For CMOs, Marketing & Digital Leaders who want to:
- Annually benchmark to identify gaps, inefficiencies and missed opportunities,
- Assess scope for scaling growth or driving more performance from less spend,
- Ensure their strategy is leading edge and maintains competitive advantage,
- Upskill their internal team or benchmark their agency to accelerate innovation.
For high spending brands that are:
- Experiencing unexplained drops in performance in paid, organic channels or conversion rates,
- Spending significant budgets across paid search and paid social,
- Running their SEO, paid media, and conversion strategy in silos,
- Using existing agencies or in-house teams to run their performance marketing.
What are the deliverables and costs?
During a 10-week programme of work we will deliver:
Current performance understanding by channel
We'll identify the wastage and lost opportunity in your paid search, paid social, organic strategies and website user journeys. We benchmark against best practices and market leaders in your sector.
UX & Conversion fast-track
We identify the most lucrative upside opportunity to improving your website's user journey. We'll run user testing exercises to gain qualitative and actionable insights, leading to the creation of an optimised page design and further test recommendations. We'll demonstrate how an optimised design will improve your site's conversion rate and return on media spend.
Integrated strategy
We provide a summary strategy, with timings, showing how you would realise this upside forecast across each channel - evidenced by case studies from similar campaigns and best-in-sector benchmarks (i.e. what you can do to outperform your current strategy)
Opportunity assessment
We identify the key cross-channel upside opportunities, prioritised by the potential growth and cost-saving impact they'll have for your brand.
Competitor benchmarking
We identify how you compare to your competitors and how this can be leveraged to drive strategy and build or maintain a long-term competitive advantage.
Upside forecast
We'll provide a potential upside forecast by channel over the next 18 months, including realistic, fully-optimised stretch forecasts.
Expert presentation and delivery
To ensure you get maximum value, the findings, insights, and strategy will be presented in a way to upskill, drive creativity and challenge your internal team or agencies.
Case Studies We grow your business as if it's our own
Find out how we've helped brands grow their conversions across their digital marketing strategies.
