UK Home Blood & Allergy Testing · Digital Benchmark · Q1 2026

YorkTest is the #1 digital performer in its sector this quarter.

Up five places — the single biggest climb in the field. We know, because we track all ten UK home blood & allergy testing suppliers every quarter, across 50+ metrics.

This is the clearest, most honest picture of your competitive position available anywhere. Here's where you lead — and where the next gains are.

#1
Your sector rank, Q1 2026
+5
Places climbed this quarter
50+
Metrics tracked per brand
12 qtrs
Of history on you & rivals
Q1 2026 · Winners Leaderboard

YorkTest tops the board.

A glance at six of the metrics behind the ranking. YorkTest climbed five places to lead the sector — driven by strong engagement and search visibility. Here's the full board, and exactly how every rival stacks up.

Who is the digital winner of the sector?

CTM Digital Performance Index™ · Q1 2026
# Brand Position
change
Engagement
score
Top 3
desktop
Universal
search
Mobile
speed (s)
Domain
rating
Desktop traffic
YoY %
1 YorkTest +5 63 778 2,738 8.8 55 36%
2 Randox Health −1 58 950 1,239 10.4 60 117%
3 Medichecks +4 62 948 2,638 10.2 58 6%
4 Everlywell −1 46 380 3,448 10.4 72 −10%
5 Forth −4 43 177 2,207 3.2 55 106%
6 LetsGetChecked −2 74 232 646 5.8 66 −60%
7 Thriva −2 54 206 1,577 12.3 59 122%
8 Check My Body Health +1 43 118 663 10.3 32 76%
9 London Medical Laboratory −1 56 25 502 4.6 36 −22%
10 Lifelab Testing +2 38 88 230 3.3 32 −19%
Metric leader · Mobile speed in seconds (lower is faster) · Six of 50+ tracked metrics shown · CTM Digital Performance Index™
YorkTest · Q1 2026 rank
#1
in the sector
▲ up 5 places — biggest climber
The headline

YorkTest is now the strongest digital performer in its market.

A five-place jump to the top of the board — the biggest move any brand made this quarter. It's built on real strength: 2nd in the field for engagement (63) and 2nd for universal search visibility (2,738), with desktop traffic up +36% year on year. This is exactly the kind of momentum our quarterly tracker is built to catch, quantify and credit — and the data shows precisely which levers to pull to defend the lead.

What the data is telling us

Where you lead — and where the upside sits.

You're winning on visibility & engagement

YorkTest ranks 2nd for universal search (2,738) and 2nd for engagement (63) — behind only Everlywell and LetsGetChecked respectively. A genuinely strong, defensible foundation to build the rest of the strategy on.

Mobile speed & authority are the next levers

Mobile page load sits at 8.8s against Forth's field-best 3.2s, and domain rating is 55 versus Everlywell's 72. Both are clear, addressable gaps — the fastest route to extending the lead at the top.

The field reshuffles every quarter

Thriva grew +122% and Randox +117%, while LetsGetChecked shed −60% of desktop traffic. Positions move fast in this sector — which is exactly why a single snapshot isn't enough, and quarterly tracking is.

Why this exists

We believe better decisions begin with better truth.

Most agencies pitch opinion. We track evidence. This is the single best repository of competitive data in your sector — and we're the only UK agency maintaining it, quarter after quarter, for you and every rival.

Tracked every quarter

Not a one-off snapshot. A living benchmark refreshed every quarter, so you see momentum and direction — like the five-place climb that took you to #1 — not just a single moment in time.

Three years of history

12 quarters of data on YorkTest and every competitor. We can show you who's been winning, who's been losing, and where the gaps have opened up over time.

Yours, every quarter

We'll keep sharing this report with you each quarter — no strings. It's genuinely useful intelligence, whether or not we ever work together.

12 quarters tracked · and counting
 
202320242025Q1 2026
The 70+ page benchmark

50+ metrics. One clear picture.

Every supplier is scored across the full digital stack — so the leaderboard reflects real performance, not a single vanity metric.

O
Organic & SEO

Visibility, domain rating, longtail rankings, universal search.

P
Paid media

Ad spend, CPC, budget wastage, coverage and efficiency.

T
Technical & speed

404 errors, site speed, mobile performance, crawl health.

C
Conversion & UX

Conversion strategy, accessibility, contrast, readability.

S
Social & content

Reach, engagement, social ads, evergreen content shelf-life.

A
Authority

Backlink quality, referring domains, link equity protection.

M
Mobile

Mobile speed, mobile organic, thumb-friendly navigation.

D
Discovery

Universal search, reviews, images and SERP real estate.

You're at the top. Let's keep you there.

Reaching #1 is the hard part — defending it is the discipline. If you'd like to see exactly how YorkTest holds the lead and turns mobile speed and domain authority into the next growth gains, we'd welcome a conversation. No pitch. Just the data and what it means for you.

Book a 30-minute strategy call When the timing's right — a direct conversation about your competitive position and where the growth is.
Or reach Phil Robinson directly: probinson@clickthrough-marketing.com · 01543 410014
Digital. Accelerated.
© 2026 ClickThrough Marketing Ltd · Prepared exclusively for YorkTest Laboratories · UK Home Blood & Allergy Testing Digital Benchmark, Q1 2026