Conversion-centric strategies proven to accelerate your business

Mid-30s to 50s homeowners investing in renovations and maintenance to improve property value and comfort.

Trigger: Need for quality, reliable DIY products and expert advice for home projects.
Top channel: Product reliability, cost-effectiveness, trusted brands, and guidance.
Urgency level: Medium-High
Barrier: Fear of complexity, budget constraints
Conversion hook: “Build your dream home with easy-to-use, trusted tools and materials.”

Hobbyist who enjoys DIY projects on weekends for leisure, personal satisfaction, and creativity.

Trigger: Inspiration for new projects, affordable supplies, and practical tutorials.
Top channel: Accessibility, variety, community tips, and inspirational content.
Urgency level: Medium
Barrier: Lack of confidence in skills, overwhelmed by choice
Conversion hook: “Make your weekend projects fun and rewarding with everything you need.”

Full-time/part-time builders, electricians, plumbers etc., relying on supply efficiency and product range.

Trigger: Quick access to trade-grade materials, competitive pricing, and bulk options.
Top channel: Availability, reliability, efficiency, and service level agreements.
Urgency level: High
Barrier: Time sensitivity, price competitiveness, trust
Conversion hook: “Get the job done right with trade-quality tools and fast delivery.”

Recently moved to a new property focused on urgent fixes, decorating, and settling in quickly.

Trigger: Fast solutions, easy purchase and delivery, and beginner-friendly products.
Top channel: Convenience, speed, geared-for-beginners products, and expert support.
Urgency level: High
Barrier: Inexperience, confusion on product selection
Conversion hook: “Stress-free essentials to settle your new home in no time.”

Gardeners and outdoor decorators passionate about improving and maintaining outdoor spaces year-round.

Trigger: Seasonal products, tools for gardening and landscaping, and design ideas.
Top channel: Product range, seasonal offers, advice, and environmentally friendly options.
Urgency level: Medium
Barrier: Seasonal buying patterns, weather-dependent
Conversion hook: “Create your perfect garden space with everything for every season.”