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The 5 Profiles Powering Growth, Loyalty and ROI

Clickthrough Marketing Personas Revealed

Built for marketing leaders ready to personalise journeys, sharpen targeting, and convert faster. With customer expectations rising, journeys fragmenting, and pressure to deliver profitable growth mounting, knowing exactly who you’re targeting—and how to influence them—has never been more critical. Especially for a brand like Clickthrough Marketing, where customer loyalty is won or lost in minutes. That’s why we’ve created a bespoke Buyer Persona Snapshot for Clickthrough Marketing —profiling five high-impact buyer types shaping your performance today, and unlocking smarter strategies across marketing, UX, CRM, and spend allocation.

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Profits Blue

1. Marketing Director

Senior marketing leader responsible for overall strategy and growth in mid-to-large enterprises.

Trigger: Demonstrating ROI, integrating AI, cross-channel performance.
Top channel: Proven performance uplift, ROI guarantee, clear data-driven insights.
Urgency level: High
Barrier: Concerns over unclear ROI, complexity of AI integration
Conversion hook: "Accelerate growth with AI-powered strategies that guarantee results."

Outreach Yellow

2. E-commerce Manager

Oversees online sales channel, focused on conversion, customer acquisition & retention.

Trigger: Improving conversion rates, optimising customer journeys, testing.
Top channel: Tools for journey optimisation, testing capabilities, integration with existing tech.
Urgency level: Medium
Barrier: Bandwidth to manage additional tools, risk of disruption
Conversion hook: "Turn more clicks into customers with precise journey optimisation."

People Pink

3. SME Owner / Founder

Entrepreneur running a small or medium business looking to scale efficiently via digital channels.

Trigger: Cost-effectiveness, scalable strategy, quick wins.
Top channel: Clear ROI, simplification of complex digital marketing, expert guidance.
Urgency level: High
Barrier: Limited budget, lack of time/expertise
Conversion hook: "Grow faster with expert strategies designed for your business size."

Strategy Green

4. Digital Marketing Specialist

Hands-on role managing campaigns, optimisations, and reporting within larger marketing teams.

Trigger: Access to advanced tools, actionable insights, automation.
Top channel: Data-driven platforms, AI tools for automation, detailed testing and analytics.
Urgency level: Medium
Barrier: Preference for familiar tools, hesitant about new platforms
Conversion hook: "Empower your campaigns with AI and data that drive real impact."

Collaborate Blue

5. Chief Revenue Officer (CRO)

Executive focused on revenue growth aligning marketing with sales outcomes and broader business KPIs.

Trigger: Alignment of marketing and sales, visibility of performance impact.
Top channel: Integrated strategies tying marketing activity directly to revenue growth.
Urgency level: Very High
Barrier: Needs clear financial justification and predictable ROI
Conversion hook: "Unlock 58% faster growth through joined-up marketing and sales efforts."

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