Conversion-centric strategies proven to accelerate your business

Adult children or relatives researching quality senior care options for elderly parents.

Trigger: Desire for compassionate, safe care environments; triggers include health decline or accidents of elder family member.
Top channel: Reputation of care home, staff kindness, quality of dementia & personal care, proximity to home.
Urgency level: High during crisis
Barrier: Emotional difficulty, cost concerns, lack of clear information.
Conversion hook: "We understand the importance of trust and personalised care for your loved ones."

Social workers, GPs, or hospital discharge planners recommending or facilitating care home placement.

Trigger: Need reliable, responsive providers who offer specialised dementia or nursing care and clear communication.
Top channel: Professional reputation, care standards, ease of referral process, successful resident outcomes.
Urgency level: Medium
Barrier: Complexity of referral processes, unfamiliarity with care home.
Conversion hook: "Partner with a trusted care home dedicated to resident wellbeing and seamless coordination."

Seniors considering moving into a residential or dementia care home autonomously or with support.

Trigger: Desire for a homely, engaging environment that supports independence and dignity.
Top channel: Comfort, activities, personalised care plans, environment aesthetics, peer reviews.
Urgency level: Medium to low
Barrier: Anxiety about losing independence, fear of institutional care.
Conversion hook: "A warm, supportive community where you can live your best later life with dignity and purpose."

Local government or NHS commissioners procuring care home beds for eligible residents.

Trigger: Need to assure compliance, cost-effectiveness, quality standards, and good partnership working.
Top channel: Regulatory compliance, cost, care quality ratings, partnership track record.
Urgency level: Medium
Barrier: Budget constraints, need for proof of compliance and MB standards.
Conversion hook: "Quality assured care homes with a proven track record delivering value and compliance at every step."

Paid carers or agency staff working alongside the home’s permanent team or family caregivers.

Trigger: Clear guidance, training opportunities, and a supportive environment to provide quality hands-on care.
Top channel: Management support, training, workload balance, team culture.
Urgency level: Low
Barrier: Concerns over workload, insufficient training, team culture issues.
Conversion hook: "Join a compassionate care team where your skills make a real difference every day."