Conversion-centric strategies proven to accelerate your business

Adult children or relatives seeking a trusted care home for ageing parents or relatives.

Trigger: Peace of mind, quality of care, transparent communication
Top channel: Reputation of care, staff kindness & expertise, facility environment
Urgency level: High (often urgent)
Barrier: Emotional stress, cost concerns, lack of trust or information
Conversion hook: “Providing compassionate care your loved ones deserve, with clear updates you can trust.”

Representatives responsible for commissioning care home places on behalf of vulnerable adults in the community.

Trigger: Compliance with care standards, budget adherence, verified quality assurance
Top channel: Regulatory compliance, value for money, quality accreditations
Urgency level: Medium
Barrier: Budget constraints, regulatory scrutiny, long procurement cycles
Conversion hook: “Reliable care home services that meet all statutory requirements and give your community the best.”

Doctors, nurses, social workers recommending or referring patients to appropriate care homes.

Trigger: Patient wellbeing, specialist care needs, smooth transition from hospital
Top channel: Expertise in nursing care, responsive communication, tailored care offerings
Urgency level: Medium-high
Barrier: Lack of clinical detail, slow referral processes
Conversion hook: “Specialist nursing care that supports patients’ health needs and eases hospital discharge.”

Older adults seeking comfortable, dignified accommodation with high-level personal and social care.

Trigger: Safety, independence with support, social activities
Top channel: Warm environment, personalised care, social engagement opportunities
Urgency level: Medium
Barrier: Fear of change, loss of independence
Conversion hook: “A welcoming community that feels like home, supporting your independence every day.”

HR or recruitment officers sourcing staff to work in care homes, focusing on culture and staff retention.

Trigger: Qualified, compassionate staff, work-life balance, ongoing training
Top channel: Employer reputation, career development, workplace culture
Urgency level: Variable
Barrier: Competition for talent, perception of care sector
Conversion hook: “Join a caring, professional team dedicated to making a real difference in older peoples’ lives.”