Conversion-centric strategies proven to accelerate your business

Skilled tradespeople (electricians, plumbers, builders) relying on high-quality tools & fast supply

Trigger: Need reliable, durable tools and materials with rapid delivery
Top channel: Product quality, range, availability, trade discounts
Urgency level: High
Barrier: Price sensitivity despite quality focus, loyalty to certain brands
Conversion hook: “Get the tools you need, when you need them – trusted by pros.”

DIY homeowners engaged in self-led renovation or repair projects

Trigger: Simple-to-use products, clear info, affordability
Top channel: Ease of use, product guidance, competitive pricing
Urgency level: Medium
Barrier: Overwhelmed by product choice, unsure about specs
Conversion hook: “Make your DIY projects easier with expert guidance and top tools.”

Builders, contractors, or repair shop owners managing purchase for multiple users/customers

Trigger: Bulk supply, competitive pricing, flexible delivery
Top channel: Bulk discounts, account management, trusted supplier performance
Urgency level: High
Barrier: Perceived complexity of account setup, delivery flexibility
Conversion hook: “Streamline your supply chain with Screwfix – your business partner.”

Responsible for upkeep of commercial/residential properties, requiring regular supplies

Trigger: Consistent product availability, maintenance kits, safety
Top channel: Reliability, technical specs, fast reorder
Urgency level: Medium-High
Barrier: Need for technical product data, consistent availability
Conversion hook: “Keep your site running smoothly with dependable supplies.”

Casual users who buy tools & materials for occasional use or hobbies

Trigger: Affordability, convenience, multi-use products
Top channel: Price, multifunctionality, easy returns
Urgency level: Low-Medium
Barrier: Lack of product knowledge, infrequent purchasing habits
Conversion hook: “Tools and gear ready when your weekend project calls.”