Conversion-centric strategies proven to accelerate your business

Skilled tradespeople (e.g., electricians, plumbers, builders) relying on fast, reliable access to tools and materials.

Trigger: Speedy order and delivery; product availability; quality tools.
Top channel: Product range depth; trusted brands; price-performance balance; convenience.
Urgency level: High – time-critical projects
Barrier: Concerns over delivery speed and stock-outs; preference for trusted product lines.
Conversion hook: "Get the job done faster with industry-leading tools delivered when you need them."

Homeowners undertaking improvement projects themselves, from novice to experienced.

Trigger: Clear product guidance; affordable prices; project help and advice.
Top channel: Range variety; ease of purchase; online resources; tutorials.
Urgency level: Medium – project-based
Barrier: Overwhelmed by product range; unsure about suitability or installation complexity.
Conversion hook: "Everything you need for your home projects, with expert help at every step."

Personnel managing maintenance and repairs in commercial or public buildings.

Trigger: Bulk buying; reliability; cost control; long-term supplier relations.
Top channel: Competitive pricing; delivery reliability; account management services.
Urgency level: Medium to High – ongoing maintenance
Barrier: Budget constraints; long procurement processes; supplier switch reluctance.
Conversion hook: "Efficient supply solutions tailored for your ongoing facility needs."

Oversees larger commercial builds, managing timelines, budgets, and multiple trades.

Trigger: Volume orders; supplier reliability; on-time delivery; price transparency.
Top channel: Supplier reputation; streamlined procurement processes; credit terms.
Urgency level: High – strict project timelines
Barrier: Requires strong credit terms; concerns about order accuracy and logistics.
Conversion hook: "Keep your project on track with reliable supplies at competitive rates."

Specialists in home renovations needing flexible, diverse supplies and last-minute tools and materials.

Trigger: Product availability; adaptability; quality assurance; fast delivery.
Top channel: Product availability; ability to source specialty items; customer service.
Urgency level: High – tight renovation schedules
Barrier: Needs quick turnaround; may require bespoke or non-standard items.
Conversion hook: "Flexible supply solutions for every stage of your renovation journey."