The Q2 2026 benchmarking report for UK window & conservatory suppliers has just been published. Learn how the top 12 UK window & conservatory suppliers perform across the digital space.
The latest Q2 2026 benchmarking report for UK window & conservatory suppliers has just been published. It covers the largest 12 UK window & conservatory suppliers, including Everest, Anglian Home Improvements, Conservatory Outlet, Ultraframe, First Home Improvements, Safestyle UK, EYG Home Improvements, ConservatoryLand, Britelite Windows, Clearview Home Improvements, Leekes, and Crystal Windows.
The research gives an inside track on who is winning the biggest share of voice online, and quantifies the gaps, risks and missed opportunities for other window & conservatory suppliers to win brand exposure, drive online traffic, and generate orders. The report highlights quick wins that will improve enquiries from your online strategy and identifies the barriers that may be reducing your site’s ability to optimise digital performance.
To see a preview and contents page of the Q2 report, click here. To get a copy of the full report and the key takeaways, please complete the enquiry form or schedule a call. 
Q2 2026 WINNERS LEADERBOARD
For a glance into just 6 of the metrics we evaluated these top 12 window & conservatory suppliers on, check out our quick-look table below; 
Continue reading for further detail on this quarter's best and poorest-performing window and conservatory suppliers, or request a copy of the report for the full review.
What The Industry Research Report Covers
The 70+ pages of research benchmarks each retailer based on 50+ metrics and indicators of successful digital strategy, including organic visibility, domain authority, paid media ads, conversion performance, technical performance, site speed, universal search, content, social ads, accessibility, and mobile performance.
Driving Optimal ROAS from Paid Media Channels
Some of the leading players in the space are high spenders on paid media channels such as Google, Bing & Facebook - but have a poor or sub-optimal conversion improvement strategy. Without an optimised, sophisticated conversion strategy that maximises the conversion rate, the return on investment is unsustainable or will underperform. Scaling spend on paid media is not achievable unless the conversion rate delivers optimal performance in the sector. Some in the space have paid media spend levels from 30k+ per month but dedicate minimal resources and budgets to conversion testing. Given the cost per clicks on ad networks will continue to rise, we recommend spending at least 10% of your paid media budget on ongoing conversion optimisation testing schedules to ensure your paid media ROI maintains long term viability, competitive advantage, and sustainability.
Pay-Per-Click Marketing
Pay-Per-Click marketing is constantly evolving, with more and more advertisers being forced to hand over a lot of control to Google's algorithms as the push for automation grows ever stronger. There are still key elements of control that we have though, the main one of these being budget which is ultimately something the algorithms can't take from you. That's why being smart with your budget and ad coverage is essential to achieving strong results and bettering what your competitors have to offer.
For Q2 2026, the average monthly budget wastage across these UK window and conservatory suppliers was £38,503 with some of the top players in the market spending a considerable amount on areas and audiences unlikely to deliver a return. We can see this in more detail when looking at the average monthly cost per cost-per-click (CPC) amongst advertisers, with the average of this metric being £5. This highlights how competitive the market is and how important it is to control your budgets effectively.
There are varying monthly ad budgets across the competitors in the report. While this gap highlights the competitive advantage that larger budgets can provide, it's not just about spending more; it’s about spending smarter. By focusing on driving efficiency in campaign management, targeting, and budget allocation, businesses with smaller budgets can still effectively compete with larger players. Investing in data-driven strategies and refining ad performance can help close the gap and maximise the return on every pound spent, enabling growth even in a competitive landscape. Relative to their spend, Ultraframe reported the lowest monthly cost-per-click (CPC) at £0, and First Home Improvements reported the highest at £13.
The report highlights the importance of budget efficiency by comparing monthly ad spend with estimated CPC in relation to your competitors, see who has the highest and lowest CPC. To maximise the effectiveness of your budget, it’s essential to focus on driving CPC down while maintaining or improving campaign performance. In this report, Crystal Windows has the lowest estimate monthly ad spend at £18,900, and Anglian Home Improvements has the highest at £1,260,000.
By optimising targeting, refining ad copy, and leveraging data to identify high-converting opportunities, you can ensure every click delivers maximum value. This approach not only stretches your budget further but also boosts your return on ad spend (ROAS), enabling you to achieve stronger results without simply increasing expenditure.
Technical Website Compliance
Savvy digital marketers know that having a technically sound website is an essential component of a successful fully integrated digital strategy - plus a site capable of maximising conversion performance. Having a technically sound website will ensure prospective customers are able to find key information, such as payment plans, guides to the installation process, and product comparisons.
In our previous audit, EYG Home Improvements received the most 404 errors (108). This quarter, EYG Home Improvements has made improvements to nearly half their total number of errors to 57. Currently, the supplier with the most 404 errors is Ultraframe (80). Closely monitoring 404 errors helps brands protect both usability and reputation. A website that functions properly encourages confidence, keeps users engaged, and supports stronger long-term performance.
Site Speed & Conversion Rate Performance
When 62% of consumers are less likely to convert if they have a negative mobile site experience, ensuring that your site is quick and easy to load makes a significant improvement on your overall conversion rates. With ways to save money, such as investing in energy-efficient, insulating windows, at the forefront of everyone’s mind during the cost-of-living crisis, ensuring your site is working to its full potential is essential for stopping customers from jumping to a competitor’s website.
In our previous audit, Crystal Windows was the brand to watch for mobile site speed (22). This quarter, Crystal Windows remains at the bottom of the scoreboard, and they’ve since decreased their mobile site speed to 3. Auto-playing videos or media-heavy content can drastically reduce mobile speed. These elements consume significant bandwidth and processing power, leading to slower load times and poorer user experience.
Building Competitive Advantage with Domain Authority
Domain authority is an essential metric for measuring the effectiveness of SEO performance and helps create a reliable overall gauge of how effective your site is at achieving organic traffic, i.e. ‘free’ traffic that isn’t gained through sponsored ads. Tying into the need to appeal to consumers looking to save costs on energy bills, windows & conservatory suppliers could look to creating shareable data on energy saving that is likely to be picked up by the national press, gaining both valuable backlinks and referral traffic.
A ‘good’ DA really comes down to how your competitors are performing, however it’s generally considered average between 40 and 50, good between 50 and 60, and excellent above 60. In our previous report, Leekes received the lowest DA score (12). This quarter, Leekes remains at the bottom of the leaderboard, though they’ve since made slight progress to increase their score to 13. Domain authority also provides greater resilience against algorithm changes. While no site is completely immune, those with strong authority are generally less affected by fluctuations, as they’ve built a solid foundation of trust and quality signals.
Organic Performance – Mobile & Desktop
A strong organic performance is strategically important as it ensures your site ranks above competitors for key, transactional keywords. When 93% of your customers won’t go past the first page of Google, your absence or lack of targeting for essential keywords will cost you conversions. While, in Q1, we expected an increase in traffic to window and conservatory suppliers, due to consumers seeking energy-efficient home improvements which would save on energy bills, moving into the summer we expect to see these figures fall. With summer trade being more dependent on the home expansion side of these businesses, consumers are less likely to seek out these non-essential services and products.
Five brands reported a decrease in organic traffic on desktop, with EYG Home Improvements seeing the biggest loss (-53%) — an improvement from -50% previously. On mobile, five brands reported a decrease in organic traffic, with EYG Home Improvements also seeing the biggest loss (-60%) — an improvement from -67% previously. Tracking and analytics discrepancies can make mobile and desktop traffic appear different. Issues with cookies, cross-device tracking, or privacy settings can distort data. Websites should use reliable analytics tools and regularly audit their tracking setup to gain accurate insights.
Universal Search Opportunity
Google Universal Search Results is an evolving opportunity to make your pages visible on a SERP (Search Engine Results Page). Universal results often appear before traditional listings and are eye-catching for users. Universal search results refer to rankings on a SERP that are not the traditional ‘blue line’ Google link, and a retailer can appear for universal search results without being strong in standard rankings. Customer reviews and FAQs are a great way for potential customers to see the experience others have had with the window & conservatory suppliers and gauge which company has the happiest customers.
Everest continues to secure the most Universal Search appearances (5,358) — an increase from 3,738 previously. The majority of their appearances came from ‘images’ (2,800).
The Longtail Keyword Opportunity
Longtail keywords are often considered high intent and potentially more likely to convert as a searcher is being more specific. Optimising for longtail keywords also puts your content strategy in a strong position to rank for retailer new search terms as they enter Google’s index. Window & conservatory suppliers have a wide range of longtail keywords to work with, and should also take the opportunity to look at keywords including the cost-of-living crisis and ways to save money on heating.
Everest continues to secure the most longtail keyword appearances for position 3 (1,973) — an increase from 1,748 previously. Everest also continues to secure the most appearances for positions 4–10 (3,023) — an increase from 2,994 previously. Longtail keywords can be used to optimise blog posts. Writing articles that focus on niche topics allows websites to target specific audiences and improve their chances of ranking for less competitive terms.
Facebook Adverts
With the number of Facebook users in the United Kingdom (UK) hitting over 44 million users in 2023, it is not surprising that companies have jumped at the opportunity to advertise on the social media platform. Facebook’s UK digital advertising revenue has been estimated to have breached 2.6b GB pounds in 2019. Facebook ads are a great way for window & conservatory suppliers to reach a wide range of people. Ensuring they use eye-catching copy and clear CTAs helps capture the scrolling viewer’s attention.
We’ve included screenshots of EYG Home Improvements’ sponsored Facebook posts. This UK window and conservatory supplier customised images to include the brand’s colour, helping to make their posts easier to recognise at a glance.
Top Social Shares & Content
When it comes to social media and on-site content strategies, it is important to release content that has a longer shelf life. An article is considered 'Evergreen' if it has maintained its relevancy to an audience for longer. It's great for your retailer engagement, but great for Google too, who will recognise content which achieves traffic over a long period of time. Window & conservatory suppliers should be taking the opportunity to share statistics on how much money new windows can save in the long run, and also any offers they currently have on.
Safestyle UK secured the most Facebook Likes (50,700) — a decrease from 50,800 previously. Safestyle UK secured the most Instagram followers (6,400) — an increase from 6,300 previously.
Facebook was the most popular social media platforms of all brands. Anglian Home Improvements received the highest total engagement rate (10,023) and the highest average engagement (141).
Website Readability & Accessibility
20% of people in the UK have a disability – 2 million of which are people living with sight loss. In addition, 1 in 12 men and 1 in 200 women have some degree of colour vision deficiency. When websites are not designed to meet these needs, retailers lose customer interest as they turn elsewhere. Window & conservatories will have universal appeal, so suppliers need to ensure their site is accessible for all. They need to ensure everyone can access and use their website with ease, to stop customers from leaving for a more accessible website.
In our previous report, Everest received the most accessibility alerts (112). This quarter, Everest remains the supplier to watch, though they’ve made some improvements to decrease their total to 107 — a reduction of 5. Accessibility alerts can interrupt a user’s browsing experience when they appear too frequently across a website. If pop-ups or warning banners constantly appear while someone is trying to read content or complete a task, it can quickly become distracting and frustrating.
GET THE FULL 70-PAGE Q2 2026 REPORT
To get a copy of the full report, please complete the enquiry form. If you want to talk to us about accelerating your digital performance, please call us on 01543 410014 or schedule a call with Rory Tarplee.