Digital PR and
Outreach Services

Getting your message out in a crowded marketplace and securing your share of earned online media

Why Choose Us

What makes us great at PR

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We're Results Driven

We focus on achieving the results that benefit your business the most.

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We Go Above and Beyond

Anything you need for a great campaign, we're here to help you with.

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We're Great Storytellers

Our content is innovative and creative and helps to build the perfect story.

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Why Is Digital PR & Outreach Important?

"If you are creative enough, every brand has a good story to tell." - Jennie Lindehoff, Head of PR & Outreach.

Digital PR is a crucial part of a fully integrated marketing strategy and can make a valuable difference to businesses competing in the online world. Regardless of your role in the online space, you've likely heard the term 'public relations' or PR before, but you might not have fully considered the number of benefits that come alongside it.

Marketing is constantly evolving, with new channels appearing almost every day and consumers being offered more choice than ever before. So what’s the best way to capture the attention of a customer? Digital PR & Outreach offers a strategic digital presence and a powerful way to create a buzz about your brand or product, grabbing the attention of journalists and bloggers relevant to your industry.

We're trusted to deliver by industry-leading brands.

Our Digital PR Services

At ClickThrough, our Digital PR & Outreach experts offer enterprise level Digital PR services that help leading brands build relationships and make their content marketing go further. Our services range from full Digital PR campaign building to using existing content in new ways to build your authority online.

Our Digital PR Services Include:

Creative PR Campaigns

Idea Generation

We develop original ideas and stories which create a buzz in the media, and online newsroom. Our aim is to increase your brand awareness, attract existing and new customers, and acquire high quality backlinks to your company website. These links are an important part of building your trust as a leading expert within your industry.

 

Content Creation

Our content team creates quality content based on recommendations from our PR & Outreach experts, to ultimately improve the success of your upcoming PR campaign.

Relationship Building

Our PR & Outreach team has great relationships with journalists and publications in different industries and topics, ranging from finance to health. Each campaign is tailored to fit specific journalists and publications that suit the story and target audience to create maximum impact. Building good relationships with journalists helps to drive a successful campaign.

We've placed our clients in leading publications:

Influencer Marketing

49% of consumers depend on influencer recommendations before they make a purchase

In a world where we look to influencers to help guide our purchases, being able to reach the right content creators in the right ways really does matter. A positive review from an influencer doesn’t just win your brand a great personal endorsement, but often high-quality backlinks to your site.

We work with a range of social media influencers, along with bloggers and other content creators, to ensure we’re working with high-quality creators within your niche. Just as with our Digital PR & Outreach campaigns, our approach to influencer marketing includes ideation, media list building, and outreach.

How does a Digital PR agency fit into digital marketing campaigns?

We're currently seeing a shift from traditional to digital PR - but how does Digital PR fit into your overall marketing strategy?

The message your business is sending out to current and potential customers is crucial.

Building a brand starts with a content strategy - which is more than just creating content. We can help you to hone your image through social media, articles, blog content and other online sources. If you don't have a strong digital marketing strategy, we can help you figure one out.

Case Studies We grow your business as if it's our own

Learn more about what we've achieved for our Digital PR and Outreach clients.

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171%

Increase in traffic and leads from Digital PR

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2.6m

Press coverage views for Dormeo

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Payvision

171%

Increase in traffic and leads from Digital PR

Read More
Payvision

2.6m

Press coverage views for Dormeo

Read More
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What our clients say

"Clickthrough delivered outstanding results on the campaign and helped us to not only achieve but also exceed our objectives. Their approach to press release distribution and link-building enabled us to push our targeted keywords into top-3 and generate valuable MQLs. Aside from performance, I would like to note great communication that ensured the campaign's success."

- Viktor Rovkach, Online Marketer, Payvision

 

Are you looking to grow your business through online channels?

As an agency specialising in performance-focused marketing, we understand the importance of knowing our clients industries and companies inside out, and we work hard to grow your business. We know how to connect your business with the right customers, create the right value proposition, and assist you in making the right decisions.

Want to Talk? Book in a call with one of our Digital PR & Outreach experts now.

Work with us

Webinars What we learn, we share

Watch our range of digital outreach and PR webinars on demand!

How to grow brand awareness with influencer marketing
Available to watch now
How to grow brand awareness with influencer marketing

Jennie teaches us how to effectively approach influencers as part of your marketing strategy. Learn how to integrate influencer marketing within your Digital PR outreach.

Watch on Demand
What is Digital PR? What you can expect from a Digital PR Strategy
Available to watch now
What is Digital PR? What you can expect from a Digital PR Strategy

Jennie runs through the basics of digital PR and why it’s a great way to compliment your PPC and SEO activity and maximise the impact of all your digital marketing campaigns.

Watch on Demand
How to grow brand awareness with influencer marketing
Available to watch now
How to grow brand awareness with influencer marketing

Jennie teaches us how to effectively approach influencers as part of your marketing strategy. Learn how to integrate influencer marketing within your Digital PR outreach.

Watch on Demand
What is Digital PR? What you can expect from a Digital PR Strategy
Available to watch now
What is Digital PR? What you can expect from a Digital PR Strategy

Jennie runs through the basics of digital PR and why it’s a great way to compliment your PPC and SEO activity and maximise the impact of all your digital marketing campaigns.

Watch on Demand
View all webinars
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Frequently Asked Questions About Digital PR and Outreach

What is Digital PR?
Communication is changing, and Digital PR is now a critical component of a successful marketing campaign. It's no surprise that approximately 80% of executives from Fortune 500 companies see PR as a top strategic priority. One of the best ways to generate sales leads starts with a good emotive story.
What are the goals of Digital PR?
Businesses rely on the power of PR to spread their message, manage their reputation, and reach new customers. The goal of a Digital PR strategy is to increase awareness, raise your company profile, increase traffic to your website, bring in new customers, and ultimately help your business grow.
How is Digital PR measured?
At ClickThrough, we hear this question a lot. Knowing what you’re measuring, having something to compare it to, measuring it consistently, and ensuring it’s valid and reliable, are all vital components. We look at measurement across social media, quality link numbers, SEO rankings and much more.
What are the benefits of Digital PR?
Regardless of the size of your business, online PR can be powerful for increasing your brand awareness, improving search rankings and ultimately, selling more products. Your business needs a professional, strategic, performance-focused digital presence to gain the attention of online journalists, industry experts and digital influencers.
What’s the difference between Traditional PR and Digital PR?
Traditional PR can be a great way to get your foot in the door and your name out there, but your reach is limited and might not match your business goals. A key difference is that you don't necessarily need to focus your news agenda on people or products for a successful online marketing campaign.
How can Digital PR impact my business?
Digital PR is one of the fastest growing areas in marketing. Strong Digital PR experts can add the human touch to your strategy and give your brand and reputation a boost. A Digital PR campaign can be a great way to help you reach new people and build long-lasting relationships with your audience.