ClickThrough Marketing Blog

Microsoft has announced its Bing Ads service is now available down under.

Google has rolled out some new changes to the way AdWords Quality Score is rated.

For this month's featured post, Dr Dave Chaffey gives the lowdown on the new Advanced Segments in Google Analytics.

Google has unveiled a new AdWords bid adjustment reporting feature within its Analytics service.

New research has suggested customer satisfaction with search engines (and portals) is at its lowest for ten years.

Content marketing's message shouldn't be swallowed up by sales patter. If it drives engagement, trust and shares, the

Marissa Mayer has celebrated one year at the helm of Yahoo!, giving her firm a solid ‘A’ for effort in mobile progress.

Much like its search engine rival Yahoo!, Google is the latest firm to post what could be considered somewhat

To all but a select few the exact nuances of Google's search algorithms remain something of a mystery. As a result

The European Commission has told Google its suggested antitrust proposals are simply not good enough.

Facebook's mobile audience in the US and the UK has increased almost 20% according to the social networking giant.

Yahoo! CEO Marissa Mayer recently celebrated her one year anniversary at the helm of the Internet giant's throne: The

Jump into Google AdWords without reading up on its rules and regulations, and you could quickly find your ads

A new study released from Google has concluded 88% of mobile advertising clicks are incremental to organic clicks.

Whilst most digital marketing activity is managed by one person or a team of people,  that one activity that really

The head honcho of Instagram believes the photo-sharing app has the potential to be bigger than Facebook.

The European Commission has been quick to back a call from Germany's chancellor, Angela Merkel, for much tougher data

It's been common knowledge for a while - since Google rolled out its Panda algorithm, to be precise - that quality

Getting a PPC campaign up and running takes time, and a whole heap of effort. So when it comes to actually writing the

‘Boxed-in’ websites are on the way out, says Alan Rowe, ClickThrough’s head of web development. Responsive web design

A new study has revealed 50% of firms struggling with SEO are not effectively integrating their social media offerings

Microsoft has confirmed a new Smart Search function as part of its Windows 8.1 launch.

Facebook's Graph Search is to go public today (July 08) - at least to several million of its US users with their

Google has been ordered to change its privacy policy by September 20 by the Information Commissioners Office (ICO).

Having a website with great content can do much more than improve its ranking within search engines. The presence of

Yahoo! has moved quickly to snap up yet another popular app, with the Internet giant purchasing Qwiki for a reported

New research has claimed email is more successful than social media as part of a digital marketing strategy, at least

Google Reader is no more.