Prepared for York Test

Discover what's stopping York Test's conversions.

Fast, AI-powered audits for your conversion journeys and creative assets — grounded in Data-Led Design® principles. See where performance breaks down, why, and what to fix first.

Free auditNo credit card requiredResults in seconds
Book a free strategy call → Run a free audit
Trusted by leading brands
Where conversions leak100 visitors
Discover 100
Trust the science 62
Choose a programme 41
Purchase 23
Activate 14
Result & retain 11
Two audits, one principle

Audit the journey. Audit the creative.

Point Data-Led Design at any York Test page or visual asset and get a clear diagnosis in seconds — what's working, what isn't, and what to prioritise next.

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CRO Audit

Analyse York Test pages for conversion optimisation opportunities. Get detailed insight on UX friction points, persuasion gaps, and actionable recommendations to boost conversion rates.

  • ✓ Full-page UX & CRO analysis
  • ✓ Heatmap attention insights
  • ✓ Conversion improvement strategies
Start a CRO Audit →
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Creative Audit

Analyse ad creatives, landing-page designs, or any visual asset. Get feedback on visual hierarchy, messaging clarity, and design effectiveness to improve engagement and performance.

  • ✓ Visual hierarchy analysis
  • ✓ Design effectiveness score
  • ✓ Messaging & positioning feedback
Start a Creative Audit →
Why teams use it

Diagnose the right problems — before you spend a thing.

Diagnose the right problems

Understand where users struggle, and why — across both conversion journeys and creative assets.

Built on proven methodology

Data-Led Design® distils 20+ years of UX and CRO experience into a consistent, repeatable approach.

Focus effort where it counts

Walk away with a prioritised action plan that drives smarter decisions and better outcomes.

Powered by Data-Led Design®

Clarity before action.

Data-Led Design is ClickThrough's approach to understanding what to change and where to focus — before time or budget is committed.

Built on 20+ years of UX, CRO and experimentation experience, it combines behavioural insight, UX best practice and visual intelligence to diagnose real performance issues across conversion journeys and creative assets.

Clarity before actionBy focusing on the right problems first, it helps teams avoid premature redesigns, unfocused testing and wasted effort — so improvements are deliberate and commercially grounded.
From methodology to practical insightThe Audit Tool puts the approach into practice — a fast, consistent diagnostic that shows where performance breaks down, explains why, and highlights what to prioritise next.
The York Test lens

What an audit would look for across your journey.

Here's the kind of friction a Data-Led Design audit interrogates at each stage of a customer journey. Select a stage to see the questions it would ask.

⚠ Illustrative examples of how a Data-Led Design audit approaches a customer journey — not findings about your current site. A live audit maps these against your real pages and data.

Beyond a single audit

When the challenge is bigger than one page.

If your challenges go beyond a single audit, a short conversation can help clarify the safest next step.

Experimentation & CROPrioritising and validating changes before scaling.
UX insight & designReducing risk on complex or uncertain journeys.
Creative effectivenessImproving clarity, hierarchy and messaging without debate.
AI experience strategyUnderstanding value, feasibility and governance needs.
Accessibility & complianceIdentifying risk and setting clear improvement paths.
Design systems & consistencyMaking good decisions repeatable as products scale.
Ready when you are

Ready to transform York Test's digital experience with confidence?

Book a call to discover how Data-Led Design helps teams prioritise the right changes across UX, CRO, creative and AI.

  • 1Diagnose the right problems across journeys and creative.
  • 2Avoid premature redesigns, unfocused testing and wasted effort.
  • 3Walk away with a prioritised, commercially grounded action plan.
  • 4Make improvements deliberate — and repeatable as you scale.
RT
Rory TarpleeStrategic Growth Partner, ClickThrough

Book a free strategy call

A short conversation to clarify the safest, highest-impact next step for York Test.

Book a free strategy call →
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Prepared for York Test · Data-Led Design® audit tool

Data-Led Design® is ClickThrough's approach to understanding what to change and where to focus before time or budget is committed. The free audit tool is available at dataleddesign.com. The journey stages shown are illustrative examples — they are not findings about York Test's current website or performance. © 2026 ClickThrough Marketing — All rights reserved.