Every channel claims the sale. Are any of them telling you the truth?
Unspin™ is ClickThrough's Growth Intelligence technology. It removes the spin from your performance data to show what's genuinely driving revenue — and models what's likely to happen next. Book a 20-minute demo to see it run on York Test's data.
You don't have a data problem. You have too many versions of the truth — and a number you have to keep hitting.
Every platform claims the sale. Multiply that across multiple markets, products and agencies — and certainty gets harder exactly as the pressure to grow gets higher.
Multiple versions of the same story
GA4, Meta, Google Ads, the affiliate report, the agency deck — each one tells a slightly different version of the same month. Certainty gets harder exactly as the pressure to grow gets higher.
Attribution that doesn't add up
Add up the last-click numbers across every platform and you've often credited more revenue than you actually took. Somebody is right. Figuring out who is the point.
Brand vs. paid: who's doing the work?
Paid media runs hard every month. But how much of that spend is creating demand — and how much is harvesting what your brand, content and organic presence already built?
Promotion driving volume or eroding margin?
Discount-led acquisition can move the numbers short term. The question is whether it's bringing in genuinely new customers — or training existing ones to wait for the next sale.
A fragmented channel mix
More channels, more agencies, more data — and less clarity. Every platform reports its own win. The job is working out what the picture looks like when you step back from all of them.
Board-level accountability
Senior leaders and investors want clear answers about what's working, what to scale and what to cut — before the quarter closes, not after it does.
More reporting hasn't made the next decision any easier.
If your board asked you these tomorrow, could you answer with evidence?
Is it a specific channel, product, market, or the demand your brand and content already create? Which deserves more investment — and what commercial return should the board expect from it?
Would you know what to protect, what's discretionary, and exactly how much growth each cut would put at risk — before you made the call, not after the quarter closes?
A single, trusted view of what's driving performance — and what happens next.
Unspin™ is ClickThrough's Growth Intelligence technology. It combines marketing effectiveness principles, data science, econometric thinking and predictive modelling to move past surface-level reporting — and uncover the real relationships between activity, demand, conversion and revenue.
Reporting tells you what happened. Unspin™ explains why it happened, models what's likely to happen next, and shows whether the right move is to invest, reallocate, protect — or do nothing.
- What's genuinely driving your sales — by channel, market and product
- Where growth is being constrained, in or beyond media
- Where the next pound of investment will create the most value
- Which activity to scale, reduce, or protect at all costs
- How to justify every one of those calls to the board and CFO
No new platform. No re-platforming. Just the data you already have.
Most engagements start with a handful of exports. The heavy lifting is in the interpretation, not the implementation.
Export what you have
GA4, Google Ads, Meta, affiliate, email, CRM and sales data. Excel, CSV or platform exports are enough — no new tracking or instrumentation required.
Map the relationships
We analyse how activity connects to demand, conversion and revenue — not just what each platform claims for itself.
Find the true drivers
Separate the channels and products genuinely creating growth from those taking credit for demand that already existed.
Test the discount effect
Model how much promotion is unlocking new customers versus subsidising sales that would have happened anyway.
Prioritise the next £1
Rank where future investment is most likely to pay back — and model what a 20% budget cut would actually cost you.
Decide in a half-day workshop
We review the findings with your team and leave you with clear, defensible recommendations and next steps.
These are the questions a Growth Intelligence review is built to answer.
We don't arrive with conclusions. These are the kinds of things the analysis is designed to test — for a brand in your position.
How much of paid spend is harvesting demand your brand and content already created.
Whether discounting is winning genuinely new customers or eroding margin on customers you'd have kept.
Which channels and activities are truly driving incremental revenue — and which are taking credit for existing demand.
Whether brand and content are under-credited as a true engine of long-term demand and revenue.
Where the next meaningful growth most likely sits — and what it would take to unlock it.
What a 20% budget cut would cost you, channel by channel, before you have to make the call.
The objective isn't to prove what you already believe. It's to test it.
See it on a real example — in 20 minutes.
A short, practical demonstration of how Unspin™ turns scattered marketing data into one confident view of where to invest next. No preparation required.
The Unspin™ Growth Intelligence Demo
- How Unspin™ works, on a real-world example
- Growth driver insights and where value is being missed
- Investment prioritisation opportunities
- Budget reduction scenarios and revenue-at-risk
- Example outputs and what a full engagement looks like