
PREPARING FOR THE COOKIELESS FUTURE

2021 Digital Marketer's Playbook
Is the prospect of planning next year’s marketing during a pandemic daunting? With ever-increasing targets and pressure to perform? In this 96-page playbook, ClickThrough’s marketing experts share their thoughts on how to create a flexible marketing strategy for 2021.

Editorial Calendars for Content Marketing
Have you tried content marketing, but find it hard to know what to publish and when? Are you having trouble engaging your audience and measuring ROI? Our FREE guide to editorial calendars shows you how to create structured content marketing campaigns that improve your traffic, conversions and social influence.

Best practice guide to content ideation
Need a more structured content marketing strategy? Want to use content to improve the quantity and quality of traffic and leads generated? Need targeted content to underpin your inbound marketing campaigns? Take control of your content with our Best Practice Guide to Content Ideation.

How to Build an e-Commerce ROI Forecast for Paid Search
Feel like your online advertising should be delivering more conversions? Need to develop a more strategic approach to paid search? Want to make every click count? Learn how to build out and deliver an annual forecast for your paid search activities.

The Ultimate Guide to Google’s Mobile-Friendly Algorithm
More than 50% of online searches are conducted on a mobile device. Two thirds of UK e-commerce traffic is now mobile. Not having a mobile-friendly website means you are missing out. Launched in 2015 and updated in 2016, Google’s mobile-friendly algorithm boosts rankings for webpages that offer good mobile usability.

How to Brief a Web Design Agency
When planning a new website, your initial brief to your web development agency is crucial. Successful websites are built on solid briefs. But getting your brief wrong could lead to a stretched budget, missed deadlines, and a website that won’t support your marketing goals.

Technical SEO Best Practices – A Marketers’ Guide
Technical SEO mistakes can seriously damage your business. But web developers rarely design with SEO in mind. Our marketers’ guide contains 15 crucial considerations to help you steer your web build in the right direction and correct SEO slip-ups your developers have already made.

Selecting the Right E-commerce Platform
Mystified by Magento? Stumped by Shopify? Our independent guide for e-commerce managers helps you cut through developers’ lingo and find an e-commerce platform that fits your business like a glove. Learn how to choose a hosting solution, integrate SEO and customise your platform to create an e-commerce website that converts.
Let's be social
Join our growing social communities to learn more about the benefits of digital marketing and the people who make us tick.