eBooks

Is the prospect of planning next year’s marketing during a pandemic daunting? With ever-increasing targets and pressure to perform? In this 96-page playbook, ClickThrough’s marketing experts share their thoughts on how to create a flexible marketing strategy for 2021.

Want to improve your visibility and conversions on Amazon? Need to learn how to write great titles and content for your product pages? ClickThrough have pooled their extensive knowledge of Amazon marketing into a fully comprehensive and free eBook.

Have you tried content marketing, but find it hard to know what to publish and when? Are you having trouble engaging your audience and measuring ROI? Our FREE guide to editorial calendars shows you how to create structured content marketing campaigns that improve your traffic, conversions and social influence.

Feel like your AdWords is not performing to its maximum? Want to learn some expert shortcuts to help you keep up with the competition? In this eBook, our experts provide best practice recommendations to help you audit your AdWords account.

Need a more structured content marketing strategy? Want to use content to improve the quantity and quality of traffic and leads generated? Need targeted content to underpin your inbound marketing campaigns? Take control of your content with our Best Practice Guide to Content Ideation.

Worried your site migration may lead to traffic drops and a loss in revenue? Want a new site optimised for SEO but not sure where to start? Learn how to implement a successful site migration with our best practice guide.

Feel like your online advertising should be delivering more conversions? Need to develop a more strategic approach to paid search? Want to make every click count? Learn how to build out and deliver an annual forecast for your paid search activities.

More than 50% of online searches are conducted on a mobile device. Two thirds of UK e-commerce traffic is now mobile. Not having a mobile-friendly website means you are missing out. Launched in 2015 and updated in 2016, Google’s mobile-friendly algorithm boosts rankings for webpages that offer good mobile usability.

When planning a new website, your initial brief to your web development agency is crucial. Successful websites are built on solid briefs. But getting your brief wrong could lead to a stretched budget, missed deadlines, and a website that won’t support your marketing goals.

Think your site may have suffered as a result of a Google penalty? Worried your site may be penalised in future? Google’s Penguin penalties and manual actions can have catastrophic effects on your rankings, traffic and revenue. Take action now.

Technical SEO mistakes can seriously damage your business. But web developers rarely design with SEO in mind. Our marketers’ guide contains 15 crucial considerations to help you steer your web build in the right direction and correct SEO slip-ups your developers have already made.

Mystified by Magento? Stumped by Shopify? Our independent guide for e-commerce managers helps you cut through developers’ lingo and find an e-commerce platform that fits your business like a glove. Learn how to choose a hosting solution, integrate SEO and customise your platform to create an e-commerce website that converts.