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Linking User Journey and Content Strategy

Learn more about the importance of understanding the user journey to create a content strategy that is on point. 

Google’s Change in Guidance for AI Use

Google's change in guidance could transform the way content is created in the future, but how does it affect SEO and content creators going forward?

Google announces Bard to rival ChatGPT

Google are launching their own chatbot to strengthen their AI capabilities, but what is it, and why is it exciting for searchers and SEOs alike?

How to use ChatGPT effectively in your SEO strategy

Join our SEO Apprentice, Fiona Artwell, as she tells you how ChatGPT can benefit (and hinder) your SEO!

ChatGPT is the topic on everyone's minds....

Why it’s crucial that SEO is considered early and often in your site migration

Join our Head of SEO, Rory Tarplee, and SEO Specialist, Joe Wheeler, as they tell you how to run an SEO site migration that keeps your traffic...

Digital Marketing Update: Google sets new standards for links and content

Google sets new standards for links and content, new functionality emerges in Analytics and Search Console, and new tool Neurons hits the world of...

Google's Helpful Content Update: What You Need To Know

How will Google's latest update impact your SEO efforts? Read our expert’s insights to learn what it is, how it works and how to create 'helpful...

Differences in Marketing to Gen Z

Understanding who your ideal customers are and exploring target personas is crucial in marketing. What are their challenges? What do they enjoy...