Online marketing services providers may be interested in the news that Bing has become the second most popular search engine globally after overtaking Yahoo! for the first time.

According to research carried out by StatCounter, the Microsoft-backed search provider increased its worldwide market share to 4.37 per cent, ahead of Yahoo!'s 3.93 per cent.

However, both still trail market leader Google, which has control of 89.94 per cent of the market, by some distance.

Chief executive officer of StatCounter Aodhan Cullen said: "It is significant that Bing overtook Yahoo! globally for the first time on a monthly basis but it remains a tough battle to claw back Google's market share".

He added that despite Google dropping below the 90 per cent mark for the first time since August 2009, there are no indications that its dominant position is under any sort of threat.

Bing has added several new features recently in a bid to appeal to users, including the launch of a toolbar which includes integration with a person's Facebook news feed.

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