Performance Max is proving popular - but are you using it to the Max?
Performance Max is one of the easiest ways to tackle the full Google network, but are you...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Merrill and Reid Social Styles Model
Understanding Merrill Reid Social Styles in the Workplace. Learn how the Merrill and Reid Social...
How to check bounce rate in GA4
Wondering where to find bounce rate in GA4, and what the measurement’s changes mean? Our latest...
How to approach decision making based on data
How should we be using data in digital marketing (and wider business matters) to inform our...
How to use ChatGPT effectively in your SEO strategy
Join our SEO Apprentice, Fiona Artwell, as she tells you how ChatGPT can benefit (and hinder) your...
How well does ChatGPT understand consumer behaviour?
While ChatGPT is on everyone's minds, Dave Chaffey explores why a 'human' approach is still...
Applied Behavioural Science in Marketing
How can you apply behavioural science to your advertising strategy? Sarah Clarke shares how you can...
What trends are and how to use them as part of your Digital PR strategy
What are trends, and when should brands be jumping on them as part of their digital publis...
Black Friday Review: How we tackled peak in a cost of living crisis
How did Black Friday 2022 look for our clients? Connor Hyslop reviews how this unprecedented peak...
Using Dynamic Creative Optimisation
After 25 years in the marketing mix, Display and Programmatic has paved the way for channels such...
Differences in Marketing to Gen Z
Understanding who your ideal customers are and exploring target personas is crucial in marketing....
